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FlixBus is seeking a Brand & Marketing Senior Manager to support the execution and operational excellence of marketing initiatives across FlixBus and Greyhound in North America (US & Canada). Reporting to the Head of Marketing for North America, this role brings integrated marketing campaigns to life by coordinating cross-functional teams, managing marketing operations, overseeing brand governance, and ensuring consistent execution across all customer touchpoints.
Key Responsibilities:
- Plan and support end-to-end execution of integrated marketing campaigns across FlixBus and Greyhound, maintaining the North America campaign calendar and delivering post-campaign performance recaps.
- Execute North American CRM initiatives in partnership with the Global CRM team, coordinating briefs, localization, market-specific messaging, and ongoing performance optimization.
- Own day-to-day management of Greyhound North America social media operations, including agency partnership, social listening, trend monitoring, and channel performance reporting.
- Prepare and distribute weekly marketing updates, maintain project trackers and documentation libraries, and coordinate marketing requests across departments to keep workflows on track.
- Review marketing materials for brand consistency, coordinate creative approval workflows, and manage creative requests and briefs with Global Creative teams.
- Serve as the key liaison between North America Marketing and Global Marketing teams, coordinating meetings, project updates, and cross-functional stakeholder communications.
- Support new route launches, partnership activations, and regional marketing initiatives, ensuring all deliverables remain aligned with business priorities and launch timelines.
The role offers a dynamic work environment with competitive pay, strong growth opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable. Benefits include health insurance, 401(k) matching, paid time off, 24/7 Employee Assistance Program, and flexible work arrangements (up to 60 days per year working from another location).
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Strong understanding of CRM, social media, and integrated campaign execution across multiple channels.
- Exceptional project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Proven experience working with creative teams and agency partners to deliver high-quality marketing assets.
- Analytical mindset with experience building campaign reporting frameworks and translating data into actionable insights.
- Excellent written and verbal communication skills with the ability to influence and align cross-functional stakeholders.
- Highly collaborative, comfortable working across multiple business functions; familiarity with project management and marketing collaboration tools is a plus.
