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Conversion is an agentic marketing automation platform for enterprise customers like Plaid, ClickHouse, Webflow, and Productboard. The company has raised $28M+ from Abstract Ventures, True Ventures, and HOF Capital, with a team based in San Francisco including talent from Airbnb, Palantir, Pinterest, IMC, Shopify, LinkedIn, and Microsoft.
This is Conversion's first full-time Product Marketing Manager role. The company ships new features, agents, integrations, and customer-requested improvements weekly—a pace that creates unique messaging challenges. You will own the connective tissue between marketing, product, and engineering, responsible for the overall company narrative, positioning, and messaging strategy.
Key responsibilities include:
- Developing and maintaining Conversion's company narrative, positioning, and messaging
- Managing weekly product launches and larger tentpole releases across all launch tiers
- Structuring major releases into a cadence of smaller moments to maintain market presence
- Establishing and enforcing brand voice and copy standards across the website, launches, and sales materials
- Defining launch channel strategy and determining which channels are most effective for different release types
- Competitive positioning against Marketo, HubSpot, and Pardot
- Creating sales enablement materials including pitch decks, one-pagers, and battlecards
- Gathering customer insights through calls, win/loss analysis, and customer story development
- Sitting close to customers on sales calls, onboarding, and deal reviews
You will work cross-functionally with product, engineering, and sales teams. The role emphasizes speed, iteration, and comfort with high-volume, unglamorous work. You'll be expected to move fast, ship good work weekly, and refine based on market feedback.
REQUIREMENTS:
Must-have experience:
- Product marketing at a B2B company selling into enterprise
- Shipped on a weekly or biweekly launch cadence
- Ability to demonstrate messaging you've written and show how it evolved post-launch
- Proactive participation in customer calls
- Comfort moving fast and iterating publicly
- Clear and quick writing ability
- Willingness to handle high-volume, detailed work
Great-to-have experience:
- Marketing to marketers or MOps teams, or direct experience with Marketo, HubSpot, or Pardot
- Built a narrative from zero at an early-stage company
- Run a tentpole launch end-to-end
- Knowledge of standout B2B launches beyond obvious examples
- Familiarity with thought leaders like Kyle Poyar, Emily Kramer, and Dave Gerhardt
- Experience at high-growth startups scaling growth motions quickly
- Preference for high-intensity, in-person team environments
This role is in-person 5 days per week in San Francisco.
