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EVERSANA INTOUCH is a global, full-service marketing agency network serving the life sciences industry, integrated within the EVERSANA commercialization platform. The company provides creative, media, enterprise solutions, and data analytics services for pharmaceutical and healthcare clients.
The VP, Experience Strategy will lead a high-performing team in developing data-driven, omnichannel experiences for patient and physician audiences across varied markets. This role drives cross-disciplinary collaboration to design and implement innovative customer experiences that build enduring relationships and provide competitive advantage.
Key responsibilities include:
- Set a vision for experience transformation, drawing inspiration from best-in-class companies within pharma and beyond
- Create vital relationships internally and externally to capitalize on business opportunities
- Demonstrate understanding of financials and ownership of team utilization and billability
- Identify and address critical moments and barriers in the customer journey by authoring Omnichannel Plans and running cross-disciplinary workshops
- Partner with Analytics to iterate and optimize the Omnichannel Plan
- Author tactical briefs and ensure alignment with overall brand strategy; simplify, humanize, and elevate every customer interaction
- Guide the development of team members in Experience Strategy expertise and career growth
- Support new business initiatives by contributing strategic insights and participating in pitches and presentations
- Demonstrate commitment to diversity, equity, and inclusion through continuous development and inclusive behaviors
The ideal candidate will leverage advanced technology stacks and data analytics to deliver personalized, impactful solutions. This is a people-management role with responsibility for team growth and development.
REQUIREMENTS:
- Bachelor's degree in marketing, communications, or related field
- 12+ years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or related field
- 3+ years of people management experience, leading and growing a team
- Experience in Pharmaceutical, Biotech, or Healthcare Marketing industries (required)
- Exceptional communication and presentation skills, with ability to articulate complex ideas clearly to diverse audiences and senior stakeholders
- Strong analytical skills and user experience skills, with experience using data and customer research to inform strategic decisions
- Expertise with Microsoft Office tools (PowerPoint, Word, Excel)
- Proficiency with digital collaboration and journey mapping tools (Miro, Mural, Airtable)
- Working knowledge of marketing automation and CRM platforms (Veeva, Salesforce Marketing Cloud, Adobe)
- Adept at using AI systems and frameworks
