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Mistral is a full-stack AI company providing frontier models, developer tools, applications, and compute infrastructure. They partner with enterprises across finance, manufacturing, defense, healthcare, and the public sector to co-create customized AI systems.
As VP of Demand Generation, you will lead Mistral's global demand generation and field marketing organization, serving as the CMO's strategic partner. This role owns the revenue engine driving enterprise adoption of Mistral's products and solutions across EMEA, North America, and APAC.
Key responsibilities include:
- Defining and executing global demand generation strategy aligned to company growth and revenue goals
- Leading and developing a high-performing team spanning Demand Generation, Field Marketing, and Account-Based Marketing (ABM)
- Owning marketing-sourced and marketing-influenced pipeline targets globally
- Building integrated campaigns across digital, events, paid media, executive programs, content, and partner marketing
- Partnering closely with Sales leadership to drive pipeline generation across strategic enterprise accounts
- Developing and scaling a best-in-class ABM strategy
- Leading field marketing efforts across all major regions
- Collaborating with Product Marketing and Communications on product launches and flagship events
- Establishing clear funnel metrics, reporting, and forecasting to measure marketing performance and business impact
- Acting as a strategic advisor to the CMO and executive leadership
You bring 12+ years of experience in Demand Generation, Growth Marketing, or Revenue Marketing within high-growth B2B technology companies. You have proven success leading global demand generation and field marketing organizations, driving enterprise pipeline and revenue growth. Deep expertise in Account-Based Marketing and enterprise go-to-market strategies is essential. You excel at building and scaling teams in fast-moving environments, possess strong executive presence, and can influence senior stakeholders. Experience in AI, cloud infrastructure, enterprise software, or developer platforms is highly preferred.
