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Zenoti is a cloud-based SaaS platform serving the beauty and wellness industry, powering over 30,000 salons, spas, medspas, and fitness studios globally. The company recently achieved unicorn status ($1B+ valuation) and raised $80M from TPG.
As Manager/Senior Manager of Product Marketing, you will lead the product marketing function and build out a high-performing team. Key responsibilities include:
**Strategy & Positioning**: Define product hierarchy, messaging, and market differentiation across the platform and feature sets. Develop positioning for different customer journey stages and verticals within the beauty and wellness space.
**Market Intelligence**: Conduct competitive analysis, understand target audiences, and develop/refine Ideal Customer Profiles (ICPs). Stay current on industry trends and innovation relevant to wellness and beauty verticals.
**Go-to-Market Execution**: Own GTM strategy for product portfolio, including new product launches and major releases. Collaborate closely with sales, product, customer success, and adoption teams to ensure coordinated execution.
**Content & Enablement**: Create high-quality marketing materials including brochures, sales decks, website copy, datasheets, battle cards, and demo/marketing videos. Support demand generation campaigns and sales enablement.
**Team Leadership**: Build and manage a product marketing team. Establish culture of success, mentor team members, set ambitious OKRs, and drive continuous improvement.
**Required Experience**: 12+ years marketing experience with 5+ in tech marketing (B2B SaaS/enterprise software preferred). 2+ years managing high-performing teams. BA/BS degree required; MBA preferred. Strong ability to translate complex technical products into compelling marketing narratives. Experience in wellness/beauty industry is a plus.
