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Salary: USD 250,000 - 275,000 / annual
Prose is seeking a VP, Brand to drive brand strategy, voice, and awareness for a personalized beauty company built on proprietary AI technology. Reporting to the Chief Brand Innovation Officer, you will own brand strategy and execution across earned media, community, creator advocacy, campaigns, and social impact—making personalization a cultural narrative.
You will set positioning and narrative for how the brand expresses itself, manage a team of four plus external agencies, own your budget, and measure brand health against real outcomes. Key responsibilities include:
- Partnering on overall brand strategy and owning strategy across earned media, community, advocacy, campaigns, and social impact
- Building full-funnel brand awareness across earned, owned, social, partnerships, and community
- Using voice-of-customer insight and data to shape messaging and brand decisions in partnership with Growth and Product
- Concepting and executing 360° campaigns, brand moments, cultural partnerships, and experiential activations
- Leading marketing and campaign activation and always-on content development
- Building brand advocacy and influencer/creator programs with organic and performance lenses
- Leading proactive PR to build industry and consumer visibility, overseeing PR and SEO/blog agencies
- Owning communications, corporate/internal comms, and crisis readiness
- Leading and expanding community, blog, and social management across Meta, TikTok, YouTube, and other platforms
- Advancing Prose's social impact agenda as a certified B Corporation
- Ensuring Prose is accurately represented in AI discovery channels (ChatGPT, Perplexity, Gemini, Google AI Overviews) and optimizing for generative engine optimization (GEO/AEO)
- Owning the brand budget and measuring brand health and ROI through awareness, consideration, share of voice, sentiment, and marketing mix modeling
- Managing, mentoring, and developing a multidisciplinary team across comms, brand advocacy, social, and social impact
What makes this role distinctive: brand is an extension of a genuinely personalized, made-to-order product and a real commitment to doing business well. As a B Corp and Climate Neutral company, social impact work is substantive. The role shapes how the brand shows up in AI-driven discovery—a frontier opportunity.
REQUIREMENTS:
- 10+ years in brand, communications, or marketing, including senior leadership of brand strategy at a consumer brand
- Proven track record building holistic brand awareness across earned, social, community, and partnerships with measurable results
- Experience leading integrated 360° campaigns, creative, and content development across channels
- Customer-obsessed; fluent in using insight, emerging trends, and data to shape brand messaging and decisions
- Experience owning a brand budget and measuring brand health and ROI (awareness, consideration, share of voice, sentiment, MMM)
- Experience leading PR, communications, corporate/internal communications, and crisis through in-house teams and external agencies
- Experience leading influencer/creator advocacy and community/social programs
- Familiarity with brand, creator, and measurement tools (e.g., CreatorIQ, Nectar Social, Dash Hudson, ShopMy, brand-health trackers like Qualtrics)
- Proven people leadership—you've built, managed, and developed multidisciplinary teams
- Strong executive presence and stakeholder management; clear, calm communicator who earns trust internally and externally
- Active, daily use of AI tools in current workflow for analysis, reporting, research, or creative thinking
STRONG PLUSES:
- Familiarity with building brand discoverability in AI assistants and answer engines (GEO/AEO)
- Experience with social impact, purpose, or sustainability communications (B Corp or mission-driven brand experience especially welcome)
- Beauty, wellness, or premium DTC experience
- Knowledge and passion for prestige skincare and haircare categories
