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CSC Generation, a portfolio company managing 13 brands including Sur La Table, Backcountry, and One Kings Lane, is seeking a Vice President of Performance Marketing to own paid media strategy and P&L across the entire brand portfolio.
In this role, you will set multi-year performance marketing direction, build and lead the internal team and agency partners, and sit on CSC Generation's leadership team. You will own the complete performance marketing P&L spanning paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging channels across a $1B+ portfolio.
Key responsibilities include:
**Performance Marketing Strategy:** Own the multi-year paid media investment strategy and P&L across all brands. Set channel and budget allocation based on incrementality, LTV, and blended CAC targets. Translate company revenue and margin targets into a multi-year paid media plan. Build repeatable playbooks for launches, promotions, and seasonal peaks that scale across brands. Track competitor activity and market trends to identify new channels and positioning opportunities.
**Team Leadership & Organization:** Build and lead a team of performance marketing leaders and specialists, plus manage agency partners. Set operating standards for testing velocity, reporting rigor, and channel expertise. Stay close to the numbers to catch problems early and coach through them. Hold agencies accountable to performance benchmarks and media efficiency. Own new channel expansion with hands-on execution of initial campaigns. Champion a continuous A/B and multivariate testing culture. Drive adoption of AI and automation tools across the team.
**Executive & Cross-Functional Leadership:** Sit on the marketing leadership team and represent performance marketing in company-level strategy. Partner with Creative, Merchandising, eCommerce, Product, and Web Development to align paid spend with inventory, margin, assortment, and conversion priorities. Translate performance data into clear commercial recommendations for the executive team. Flag risks and opportunities early with solutions.
In your first year, success means establishing a unified performance marketing strategy across the portfolio, standing up the right team structure, and demonstrating measurable improvement in blended CAC and media efficiency.
**Requirements:**
- Bachelor's degree in Marketing, Business, or related field (advanced degree a plus)
- 12+ years of experience in performance marketing or paid media, including 5+ years leading managers or team leads
- Proven ownership of a paid media budget spanning multiple channels (search, social, shopping/feed, display) at scale consistent with a multi-brand or multi-hundred-million-dollar revenue business
- Track record of owning performance marketing across multiple brands or business units simultaneously
- Strong command of performance marketing economics: CAC, LTV, incrementality, marginal ROAS, and blended efficiency
- Demonstrated ability to influence and align Creative, Merchandising, eCommerce, and executive stakeholders without direct authority
- Proven experience building and leading teams of leaders and managing agency relationships at scale
- Strong executive presence and communication skills with experience reporting directly to C-suite or serving on a leadership team
- Demonstrated experience using AI and automation tools to improve decisions, increase output, or improve team efficiency
- Hands-on fluency with major ad platforms (Google Ads, Meta Ads Manager) and analytics/reporting tools (Google Analytics, Tableau, or Looker Studio)
**Preferred Qualifications:**
- Experience across multiple retail or ecommerce verticals (outdoor, home, specialty goods)
- Experience with multi-brand or multi-site paid media management
