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SkyWatch is a geospatial data platform that democratizes access to satellite imagery and earth observation data. The company provides APIs and applications enabling businesses, researchers, and governments to integrate satellite data into their operations across agriculture, infrastructure, scientific research, and other verticals.
You will be the first growth marketer in a rebuilt GTM function, owning the top of the funnel with direct accountability for weekly targets. This is a hands-on, individual-contributor role with significant autonomy and no inherited marketing department or brand campaigns to maintain.
You own three core metrics reported weekly: visitors, signups, and inbound marketing-qualified leads (MQLs). Your responsibilities span:
- Hit weekly and monthly top-of-funnel targets across all channels, analyzing what moved and what you learned.
- Establish LLMs (ChatGPT, Claude, Gemini, Perplexity) as an acquisition channel by owning content, structured data, documentation, and MCP-server positioning to drive citations.
- Run content and social as a growth engine with a publishing cadence targeting GIS, insurance, energy, mining, and state/local government communities. Create original, fast, and measurable content using imagery.
- Build an industry-leading social following, tracking monthly against geospatial and commercial imagery peers.
- Produce high-quality content affordably—short video, imagery-led social, demos, explainers—primarily yourself using a phone, good lighting, and AI tools, tracking cost and ROI per piece.
- Own the website conversion funnel from visitor to signup, working with Engineering on copy, structure, experiments, and vertical-specific landing pages.
- Run co-marketing programs with partners (Esri, cloud platforms, satellite operators), deploying market development funds (MDF) and reporting program returns.
- Develop product marketing for the SkyWatch platform: positioning and messaging by persona and vertical, pricing clarity, launch communications, sales enablement, and cohesive storytelling.
- Own lifecycle marketing end-to-end: activation nudges, upgrade paths, re-engagement and renewal sequences, with frequency caps and measured lift.
- Be resourceful with technology, delivering design, paid media, SEO, and other functions yourself using AI and appropriate tools rather than agencies, with accountability for cost per signup.
You will work alongside the sales lead who closes inbound opportunities and GTM Engineering, which provides data and deploys website changes.
QUALIFICATIONS:
- 5 to 7 years in growth, demand generation, or product marketing at B2B software, data, or developer-facing companies, with direct ownership of signup or lead targets.
- Demonstrated results growing a channel from AI assistants or answer engines, or a credible, specific plan for how you would.
- Hands-on experience with product analytics tools, lifecycle messaging platforms, and CMS or code-owned sites.
- Strong writing skills and a track record of content and social that performed, with quantified results.
- Portfolio of work you created yourself, including production cost and performance metrics for each piece (portfolio link required with application).
- Ability to be in the Kitchener office one or two days per week (Greater Toronto Area and surrounding ~90-minute radius acceptable).
- Comfortable reading funnels in dashboards and arguing from data.
- Geospatial, GIS, imagery, or Esri ecosystem experience (preferred).
- Experience running co-marketing or partner programs, including spending partner market development funds (preferred).
- Experience marketing to state, provincial, and local governments (preferred).
