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Salary: CAD 62,720 - 78,400 / annual
PartnerStack, an AppDirect company, is seeking a Growth Marketing & Automation Specialist to design, build, and execute multi-channel growth campaigns focused on generating qualified pipeline for mid-market and enterprise accounts.
You will develop and optimize automated growth workflows using a modern marketing tech stack including Unify, Clay, Claude, Zapier, HubSpot, and Salesforce. Key responsibilities include building signal-triggered outbound sequences that convert real-time buying signals (such as website visits) into timely, automated outreach to in-market accounts. You'll research and identify high-potential target accounts and contacts, leveraging data and insights to prioritize outreach efforts.
You will collaborate closely with Marketing and Sales teams to align outbound campaigns with ABM programs and overall revenue goals. You'll design and run structured tests across messaging, channels, and audience segments to identify what drives pipeline, then scale what performs. Additionally, you'll monitor, analyze, and report on campaign performance across channels, using data to run experiments, optimize strategies, and improve results.
PartnerStack is an ecosystem platform with the world's largest B2B partnerships network, with over 500+ companies using the platform to generate and sustain revenue. The company is mission-driven to change how the world sells software by creating partnerships that unlock growth.
REQUIREMENTS:
- 3+ years of experience in growth marketing, demand generation, or similar role, preferably in B2B SaaS
- Demonstrated experience designing, building, and executing successful multi-channel growth campaigns with measurable pipeline impact
- Technical proficiency with marketing automation and AI-enabled tooling (Unify, Clay, Zapier, HubSpot, Salesforce) and sales engagement platforms; ability to learn and adopt new tools quickly
- Strong analytical skills and data-driven approach to decision-making
- Excellent written and verbal communication skills with ability to craft compelling and personalized messaging
- Strong organizational and time management skills with ability to manage multiple projects simultaneously
- Growth mindset, proactive problem-solving approach, and passion for driving results
- Experience with Account-Based Marketing (ABM) strategies and tactics is a plus
