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Salary: USD 175,000 - 275,000 / annual
Veeva Systems is a public benefit corporation and pioneer in industry cloud for life sciences, having surpassed $3B in revenue. Crossix, part of Veeva, operates at the intersection of big data, technology, media, and life sciences, empowering life sciences companies with data and insights to drive direct-to-consumer (DTC) and healthcare provider (HCP) marketing effectiveness.
You will lead marketing for Crossix, shaping market positioning for the company's Measurement and Audience product lines. Working as a member of the Crossix leadership team, you'll partner closely with Sales, Product, and Strategy leaders while managing a lean team of product and field marketing professionals.
Key responsibilities include:
- Owning product positioning and value propositions across Measurement and Audience product lines
- Leading annual marketing planning and execution, including flagship events (Veeva Summit and Crossix Audience Day)
- Building and scaling a multi-channel content engine (thought leadership, blog posts, site copy, videos, infographics) to elevate market presence and create derivative content for vertical segments
- Creating targeted go-to-market programs for new product offerings to drive pipeline demand
- Empowering sales teams with product messaging, field enablement materials, and competitive intelligence
- Translating customer success stories into reference selling assets and adoption programs
- Leading, mentoring, and retaining a high-performing marketing team
- Partnering with Crossix leadership to ensure strategic alignment and cross-functional execution
Veeva operates as a Work Anywhere company, supporting flexibility to work from home or in office. You may be required to work on-site in the office on an as-needed basis.
Requirements:
- 10+ years of B2B marketing experience with 5+ years leading marketing teams
- Strong background in product marketing at ad-tech or media companies
- Demonstrated capability to translate complex technical capabilities into clear, persuasive messaging and compelling thought leadership
- Proven track record of launching go-to-market programs
- Exceptional collaboration and leadership skills with track record of partnering across Sales, Strategy, and Product teams
Nice to Have:
- Life sciences industry experience or working with businesses providing high-value solutions to life sciences companies
- Experience with marketing automation and CRM systems (e.g., Marketo, Salesforce, HubSpot)
