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As a Paid Social Specialist at Xero, you will develop and execute paid social strategies that connect small businesses, accountants, and bookkeepers with Xero's platform. You will plan, launch, and optimize full-funnel campaigns across key platforms to drive scalable growth and measurable ROI.
Your core responsibilities include managing budget allocation, audience targeting, and campaign testing to influence how global audiences discover Xero. You will translate campaign data into actionable insights, refining customer journeys and supporting small business growth worldwide.
You will join a collaborative performance digital team at the intersection of marketing, data, and creative design. The team works closely with data science, creative optimization, and brand specialists to deliver cohesive paid social strategies. The environment emphasizes open idea-sharing, experimentation, and mutual support.
Initial focus areas:
- Launch and manage high-performing campaigns across Meta, TikTok, Reddit, and LinkedIn using platform-native tools and analytics software
- Execute creative and audience testing roadmaps in partnership with data science and creative optimization specialists
- Leverage customer data platforms to build targeted audience segments and improve campaign incrementality
- Partner with media partners to identify growth opportunities, new products, and beta testing initiatives
The role offers a flexible hybrid working environment with designated boost days for in-office collaboration and brainstorming, balanced with remote work flexibility throughout the week.
REQUIREMENTS:
- Hands-on experience planning, launching, and optimizing paid social campaigns in a digital performance or SaaS environment
- Background using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive customer acquisition
- Proven expertise in audience segmentation, budget management, and continuous A/B testing strategies
- Strong analytical capabilities with confidence to evaluate campaign metrics, interpret performance data, and refine campaign strategies
- Collaborative communication skills to build cross-functional relationships with data, creative, and partner marketing teams
- Familiarity with tracking solutions, conversion funnels, and performance reporting frameworks
