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Salary: USD 100,000 - 140,000 / annual
B-Stock Solutions, the world's largest B2B re-commerce platform connecting sellers and buyers of returned, trade-in, and overstock inventory, is hiring a Marketing Operations Manager. This is an individual contributor role reporting directly to the VP of Strategy with visibility across all marketing functions: content, demand generation, buyer marketing, and seller marketing.
You will serve as the operational and intelligence layer for the entire marketing team, responsible for keeping the marketing machine running with rigor and scale. Key responsibilities include:
**Braze Platform Administration & Health**: Serve as primary platform owner for Braze, managing system health, configuration, and resolving platform issues (integration failures, data pipeline breaks, sync errors). Monitor and optimize platform performance including deliverability, bounce/unsubscribe trends, event tracking accuracy, and data sync. Own user management, permission structures, and workspace governance. Maintain and improve data hygiene through segmentation infrastructure, contact properties, event schemas, and suppression mechanics.
**SEO/AEO/GEO Performance Infrastructure**: Own configuration and administration of AirOps to apply SEO/AEO/GEO standards across published content. Build and maintain the operational infrastructure—keyword frameworks, content briefs, optimization checklists, publishing governance—that ensures content meets SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) standards before going live. Track organic traffic and content compliance metrics; surface gaps and recommendations to refine underlying playbooks.
**Website Performance & CMS Ownership**: Own Payload CMS backend administration across bstock.com, including configuration, data integrity, page governance, freshness reviews, and content asset library management. Monitor Core Web Vitals, crawl errors, broken links, and mobile usability. Maintain freshness standards (evergreen pages quarterly, high-traffic monthly) and deliver regular health summaries to marketing leadership. Own the publication SLA and hold the process accountable. Build and maintain methodology for tracking B-Stock's share of voice in AI-generated search responses.
**Marketing Operations & Cross-Functional Workflow**: Design, document, and enforce workflows across the marketing team—intake, approval, publishing, and reporting processes that scale without constant intervention. Run the master editorial calendar and ensure all functions are coordinated on timing, dependencies, and priorities. Serve as connective tissue between marketing sub-functions and with sales, product, and customer success on shared programs. Flag redundancies and recommend consolidation across the marketing tech stack.
You will also identify and implement AI automation within the platforms you own—Braze and AirOps—to reduce manual lift over time.
**REQUIREMENTS**
- 4+ years of experience in marketing operations, content operations, or a closely related function at a SaaS or marketplace company
- Hands-on platform administration of a marketing automation or customer engagement platform—configuration, data integrity, integrations (Braze strongly preferred; Iterable, Klaviyo, or similar)
- Hands-on CMS ownership—publishing, auditing, governance—including headless/developer-forward platforms
- Working knowledge of SEO fundamentals, with familiarity in how AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are reshaping content discovery
- Practical experience applying AI tools within marketing workflows
- High ownership orientation—designs processes that scale without babysitting, spots gaps before they become problems, and translates operational complexity into plain-language recommendations for senior leadership
**PREFERRED QUALIFICATIONS**
- Direct experience with Braze and/or Payload CMS specifically
- Experience with AirOps, Surfer SEO, Jasper, Writer, or similar AI-powered content platforms
- Background in B2B marketplace, SaaS, or e-commerce environments
- Experience evaluating and replacing agency relationships with in-house or AI-powered alternatives
