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Salary: USD 175,000 - 275,000 / annual
Veeva Systems is a public benefit corporation and industry-cloud pioneer serving life sciences companies. Crossix, part of Veeva, operates at the intersection of big data, technology, media, and life sciences, providing measurement and audience solutions to drive direct-to-consumer (DTC) and healthcare professional (HCP) marketing effectiveness.
In this VP of Marketing role, you will lead the marketing function for Crossix, shaping market positioning for the Measurement and Audience product lines. You'll own the full marketing strategy and execution across a competitive landscape, partnering closely with Sales, Product, and Strategy leadership while managing a lean team of product and field marketing professionals.
Key responsibilities include:
- Developing and owning overarching product positioning and value propositions for Crossix's product portfolio
- Leading annual marketing planning and execution, including flagship events (Veeva Summit and Crossix Audience Day)
- Building and scaling a multi-channel content engine (thought leadership, blog posts, site copy, videos, infographics) to elevate market presence and create derivative content for vertical segments
- Creating targeted go-to-market programs for new product offerings and innovations to drive pipeline demand
- Empowering sales teams with product messaging, field enablement materials, and competitive intelligence
- Translating customer success stories into reference selling assets and adoption programs
- Leading, mentoring, and retaining a high-performing marketing team
- Ensuring strategic alignment and cross-functional execution across the organization
Veeva is a $3B+ revenue SaaS company and one of the fastest-growing in history. The company operates as a Work Anywhere organization, supporting flexibility to work from home or in-office. Veeva's headquarters is in the San Francisco Bay Area with offices in 15+ countries.
Requirements:
- 10+ years of B2B marketing experience with 5+ years leading marketing teams
- Strong background in product marketing at ad-tech or media companies
- Demonstrated ability to translate complex technical capabilities into clear, persuasive messaging and compelling thought leadership
- Proven track record of launching go-to-market programs
- Exceptional collaboration and leadership skills with a track record of partnering across Sales, Strategy, and Product teams
- May be required to work on-site in the office on an as-needed basis
Nice to Have:
- Life sciences industry experience or working with businesses providing high-value solutions to life sciences companies
- Experience with marketing automation and CRM systems (e.g., Marketo, Salesforce, HubSpot)
