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PSD Citywide is a leading Enterprise Asset Management and maintenance management software company serving Local, First Nations, and Regional Governments across North America. The company is private equity-backed and focused on transforming how public-sector organizations achieve success and build sustainable futures.
Reporting to the CRO and serving on the Senior Leadership Team, the VP of Marketing will own the company's marketing and go-to-market strategy, building a scalable SaaS growth engine that drives brand awareness, qualified pipeline, customer acquisition, expansion, and measurable marketing ROI.
Key responsibilities include:
**Strategy & Go-to-Market:** Own and execute PSD Citywide's marketing strategy aligned with company growth objectives. Develop market segmentation, ICPs, buyer personas, customer journeys, and value propositions. Translate market trends, customer insights, and competitive intelligence into actionable growth strategies. Partner with the CRO and executive team on market expansion and marketing investment. Build scalable marketing processes, technology, systems, and operating practices.
**Brand & Product Marketing:** Own the company's brand, positioning, messaging, and competitive differentiation. Lead product marketing for the SaaS platform, translating product capabilities into compelling market messaging. Oversee content, communications, thought leadership, PR, events, and external marketing initiatives. Partner with Product, Sales, Customer Success, and Professional Services on product launches and go-to-market initiatives. Identify new customer segments, markets, partnerships, and channels.
**Demand Generation & Business Development:** Build an integrated demand-generation engine across digital, content, social, email, events, partnerships, and PR. Lead and develop the Business Development function in partnership with the CRO and Sales leadership. Create strong Marketing → Business Development → Sales alignment with clear processes and accountability. Establish attribution and analytics demonstrating Marketing's contribution to pipeline and revenue. Develop customer marketing and advocacy programs supporting retention, references, and expansion.
**Leadership & Team Development:** Lead, coach, and develop high-performing Marketing and Business Development teams. Build the structure, capabilities, talent, and resources required to support continued growth. Establish clear objectives, accountability, and performance expectations while fostering collaboration and innovation. Develop leadership capability and succession. Champion the use of AI, technology, and automation to improve marketing efficiency.
**Performance & Analytics:** Own the marketing budget and align investment with strategic priorities and expected return. Establish and manage KPIs, dashboards, attribution, and reporting across marketing, pipeline, revenue, brand, and customer performance. Use data, experimentation, and customer insights to continuously improve marketing effectiveness and ROI. Monitor key SaaS growth metrics including pipeline, ARR/revenue contribution, conversion, CAC efficiency, and marketing ROI. Provide regular performance updates and forecasts to the CRO, executive team, and Board.
**Executive & Cross-Functional Partnership:** Serve as a strategic marketing advisor to the CRO and Senior Leadership Team. Partner across Sales, Product, Customer Success, and Professional Services to strengthen the entire customer lifecycle. Contribute to enterprise strategy and value-creation opportunities. Represent PSD Citywide with customers, partners, industry leaders, and media.
**Requirements:**
- 10+ years of progressive marketing experience, including significant experience leading teams, budgets, and integrated marketing strategies
- Bachelor's degree in Marketing, Business, Communications, or a related discipline, or equivalent combination of education and executive-level experience
- Proven success in a senior marketing leadership role such as VP or Head of Marketing or equivalent
- Demonstrated experience driving measurable pipeline, revenue, customer acquisition, brand, or business growth
- Experience in a B2B SaaS company selling complex technology solutions to enterprise or public-sector buyers
- Experience leading or partnering closely with Business Development, Sales Development, or Revenue Development teams
- Strong expertise across go-to-market strategy, demand generation, product marketing, brand, digital marketing, communications, analytics, and customer acquisition
- Experience using AI and technology to improve marketing productivity, effectiveness, and scale
- Experience working in a private equity-backed or similarly performance-driven environment, including exposure to Board reporting, growth plans, operating metrics, and value creation
- Strong commercial and financial acumen, with ability to connect marketing investment to business outcomes
- Exceptional executive communication, strategic thinking, collaboration, and people-leadership skills
