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Salary: USD 210,000 - 270,000 / annual
Zocdoc is a leading digital health marketplace helping millions of patients find and book care. As Director of Patient Product Marketing, you'll be the strategic voice of the patient within Zocdoc's Product Marketing organization, reporting to the VP of Product Marketing.
You'll own the overarching positioning, narrative, and go-to-market strategy for the entire patient-facing portfolio—defining how millions of consumers discover, choose, and come to trust Zocdoc. You'll lead and scale a high-performing team of product marketers, pairing deep market insights with visionary audience strategies that accelerate customer adoption and long-term business growth.
Key responsibilities include:
- Owning go-to-market strategy and positioning across the consumer portfolio, serving as strategic partner to design, product, and general managers with sharp perspective on target consumer segments
- Leading and coaching a team of PMMs, setting standards for audience strategy, messaging simplicity, and high-impact GTM execution
- Informing product discovery with market context, validating user needs and competitive dynamics to ensure roadmaps deliver clear patient value and strong product-market fit
- Championing the shift toward scalable GTM capabilities and AI-native ways of working to maximize business impact
You'll stay ahead of where healthcare is going, painting a clear picture of the future for patients while helping shape product strategy. You'll lead the PMM team into an AI-native era, championing automated GTM workflows and modern tool stacks that allow the team to scale efficiently.
The role is hybrid at Zocdoc's Soho location in New York. Benefits include unlimited vacation, 100% paid employee health benefits, 401(k) with employer match, commuter benefits, wellness programs, sabbatical leave (5+ years), paid parental leave, and catered lunch daily.
REQUIREMENTS:
- 12–15+ years of relevant marketing experience, including 8+ years in product marketing
- Demonstrated success building and leading teams, including people managers
- Deep experience with consumer products or marketplaces, ideally where trust, choice, and repeat engagement drive the business
- Track record of shaping company-level narrative and positioning, not just individual product launches
- Systematic coach who uses structured approaches to assess talent, build development plans, and recruit outside talent
- Ability to navigate ambiguity and competing priorities, making sound tradeoffs with incomplete information
- Exceptional communicator who can translate complex or sensitive topics for senior leaders and represent the function in high-visibility conversations
- Applied external market and industry insight to sharpen positioning and drive performance
