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Braze is seeking a Senior Director of Marketing to lead and execute the regional marketing strategy for Japan. Reporting to the VP of APAC Demand Generation, this role will develop region-specific marketing programs focused on new business acquisition through a portfolio of demand-creation and demand-capture initiatives.
You will be responsible for creating market development plans, inbound marketing campaigns, high-touch activations, events, and account-based marketing (ABM) outbound motions. Working cross-functionally with Japan Sales, Partnership, and Customer Success teams, as well as Global Marketing, you will implement and expand digital and field marketing campaigns while applying a geo-centric strategy that supports local revenue attainment.
Key responsibilities include:
- Lead Japan Regional Marketing strategy and ensure execution delivers on revenue goals
- Partner with Japan Sales, Partnership, and Success leaders to develop scalable, predictable programs
- Serve as the voice of the region, advocating for regional nuances and differentiators to inform strategy iteration
- Create repeatable, predictable programs building on global demand generation activities, scaling across online and offline channels
- Act as a thought leader for the brand, hosting and co-leading custom activations with deep knowledge of demo environments and market positioning
- Deliver on demand generation metrics and OKRs with focus on local forecasting, measurement, and analysis
- Travel into various markets to interface directly with customers, prospects, and partners, supporting lead generation and pipeline development
Braze is the leading customer engagement platform empowering brands to deliver exceptional customer experiences. The company has been recognized as a Leader in marketing technology, a 2025 Best Companies To Work For by U.S. News & World Report, and a 2025 Fortune Best Workplace in Technology by Great Place To Work.
REQUIREMENTS:
- 15+ years of experience in marketing
- Experience at B2B SaaS companies
- Experience with regionalized pipeline generation strategy and implementation, working closely with Sales, Partnership, and Customer Success teams
- Experience with digital marketing, events, and account-based marketing
- Highly developed interpersonal and communication skills to build and maintain long-term relationships with peers, customers, prospects, and influencers
- Self-starter with ability to work independently and as part of a team
- Ability to juggle multiple, demanding tasks simultaneously with accuracy
- High aptitude for viewing problems as opportunities and working cross-departmentally to create solutions
- Familiarity with tech and marketing communities; familiarity with SaaS business communities
- Experience in high-growth, high-intensity environments
- Willingness to travel in the region
- Bachelor's degree required
