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Baseten is a Series F AI infrastructure company ($1.5B valuation, led by Altimeter Capital, Conviction Partners, and Spark Capital) that powers mission-critical inference for leading AI companies including Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. The company provides applied AI research, flexible infrastructure, and developer tooling to help frontier AI companies bring cutting-edge models into production.
As Product Marketing Manager, Dedicated, you will own the positioning and messaging strategy for Baseten's dedicated inference and platform capabilities—including autoscaling, routing, failover, release safety, observability, and cost/performance optimization. You will translate infrastructure-heavy product work into compelling buyer narratives tailored to ML engineering, platform engineering, security, compliance, procurement, and executive audiences.
Key responsibilities include:
**Product Positioning & Technical Narrative:** Partner with Product and Engineering to deeply understand technical architecture, customer value, roadmap tradeoffs, and proof points. Define when capabilities should be positioned as platform differentiators, reliability stories, compliance stories, or sales enablement. Build technically credible messaging that avoids both over-implementation and generic language.
**Launch Strategy & GTM Execution:** Build and execute launch plans for major capabilities, from internal enablement through external announcement. Create launch assets including messaging briefs, landing pages, blog posts, sales decks, one-pagers, FAQs, demo storylines, competitive talk tracks, and customer proof points. Sequence launches based on customer demand, product readiness, sales need, and market opportunity. Partner with Demand Gen, Sales, Solutions, and Customer Marketing to drive pipeline-generating campaigns and enterprise deal support.
**Market, Customer & Competitive Intelligence:** Develop deep understanding of how AI-native companies and enterprises run production inference, where current infrastructure breaks, and what they need as workloads scale. Turn ambiguous customer and market signals into clear recommendations for Product, Sales, and Marketing. Develop competitive messaging against inference providers, cloud platforms, and internal DIY alternatives.
**Cross-Functional Partnership:** Ensure technical claims are accurate and defensible. Work with Sales and Solutions to understand deal blockers and enablement gaps. Collaborate with Demand Gen and Customer Marketing on campaigns, customer stories, and field programs.
Benefits include competitive compensation with meaningful equity, 100% medical/dental/vision coverage (US), flexible PTO with company-wide Winter Break, paid parental leave, fertility/family-building stipend, and 401(k) matching (US).
**REQUIREMENTS:**
- 6+ years in product marketing, technical marketing, developer marketing, or related GTM role, ideally at infrastructure, developer tools, cloud, data, or AI company
- Strong technical fluency and ability to quickly ramp on infrastructure concepts (autoscaling, routing, failover, capacity, observability, deployment models, performance optimization)
- Experience translating complex technical products into clear, differentiated positioning for both technical practitioners and enterprise decision-makers
- Track record building launch strategies and GTM plans for platform products, infrastructure products, or technical capabilities with long enterprise sales cycles
- Excellent storytelling skills; ability to make technical infrastructure feel concrete, credible, and commercially urgent
**NICE TO HAVE:**
- Experience with AI/ML infrastructure, inference, model serving, cloud infrastructure, Kubernetes, observability, DevOps, or distributed systems
- Experience marketing to ML engineers, platform engineers, infrastructure leaders, security/compliance teams, or technical executives
- Experience building competitive positioning against cloud providers, inference providers, model API companies, or internal platforms
