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Salary: USD 285,000 - 325,000 / annual
Justworks is seeking a Vice President of Growth Marketing to lead the acceleration of customer acquisition and expansion across the company's portfolio. Reporting to the CMO, you will oversee a significant transformation of the Growth Marketing function, strengthening the existing sales-led motion while scaling digital-first experiences that combine self-directed journeys with human assistance.
You will be responsible for translating company and marketing priorities into an integrated growth plan spanning acquisition, conversion, and lifecycle marketing, with shared accountability for bookings and revenue outcomes. Key responsibilities include:
**Growth Strategy & Execution**: Lead the growth strategy and its commercial delivery, establishing clear performance expectations and connecting leading indicators to financial results.
**Sales-Led Acquisition**: Grow qualified demand and pipeline through integrated campaigns, account-based marketing, paid media, organic discovery, field programs, and nurture. Partner closely with Revenue to improve audience quality, routing, handoffs, and conversion.
**Digital Growth Scaling**: Apply digital and product-led growth principles to expand reach, reduce friction, and improve acquisition efficiency. Partner with Product and the Acquisition Engine team to develop digital-first hybrid journeys across multiple offerings.
**Lifecycle & Expansion**: Shape programs that help prospects progress toward purchase and customers discover and adopt additional offerings, connecting segmentation, behavioral signals, messaging, and channel activation.
**Investment Management**: Allocate Growth Marketing budgets, talent, and agency resources against business priorities. Evaluate channel performance, customer quality, and acquisition economics; make deliberate tradeoffs between immediate returns and longer-term growth capacity.
**Measurement & Learning**: Establish a practical approach to funnel diagnosis, experimentation, forecasting, and performance reviews. Drive decisions with the best available evidence while improving instrumentation, reporting, and attribution.
**Operational Improvement**: Identify data, technology, workflow, and customer-experience improvements needed to unlock growth. Partner with GTM Effectiveness and Marketing Operations to translate requirements into sequenced capabilities.
**Team Building**: Partner with the CMO to shape the team's structure, recruit strong leaders and specialists, develop existing talent, and clarify accountability. Build the management depth to operate at scale.
**Modern Marketing Capabilities**: Evaluate and apply emerging approaches in search and answer-engine discovery, personalization, automation, and AI.
You will work closely with Product Marketing, Brand, Communications, Revenue, Product, Engineering, Data & Analytics, Finance, and Customer Success. You lead with financial accountability and a bias for action, through influence and partnership, with systems thinking, intellectual curiosity, and adaptable leadership.
**Requirements**:
- Minimum 15 years of experience in marketing with at least 5 years in a leadership role overseeing diverse marketing strategies, including digital, field, and lifecycle marketing
- Demonstrated success driving measurable growth in both established sales-led and scaled digital motions, with clear understanding of their different economics, customer experiences, and operating requirements
- Experience growing subscription businesses and platforms or portfolios with multiple offerings, including opportunities and tradeoffs across acquisition, adoption, and expansion. B2B SaaS and SMB customer experience are desirable; relevant experience in adjacent subscription and multi-offering platform businesses is welcome
- Deep expertise in demand generation and digital growth, including integrated campaigns, account-based marketing, performance media, funnel optimization, and experimentation
- Strong understanding of product-led growth principles and track record of partnering effectively with Product and Engineering to improve customer journeys and commercial outcomes
- Experience developing lifecycle strategies that improve prospect conversion, customer engagement, or expansion
- Evidence of building or transforming growth capabilities while continuing to deliver results through technical debt, incomplete data, or operational constraints
- Strong commercial and analytical judgment, including budget allocation, forecasting, acquisition economics, and translating marketing performance into financial implications
- Track record of hiring, developing, and leading multidisciplinary teams, including managers of managers, with ability to work hands-on when required
- Exceptional cross-functional leadership, executive communication, and influence without authority
