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Salary: USD 250,000 - 270,000 / annual
Hello Heart is an AI-powered cardiac prevention platform that predicts and prevents heart attacks before they occur—identifying risk up to 10 days in advance compared to traditional clinical models. The company has demonstrated measurable impact, reducing inpatient hospital days by 47% and delivering ~$1,800 in annual savings per member. Hello Heart partners with over 80% of large U.S. health plans and serves hundreds of public and private employers.
You will lead enterprise marketing strategy and drive measurable commercial growth as Vice President, Enterprise Marketing. This is a highly strategic and hands-on leadership role reporting to senior leadership.
Key responsibilities include:
- Develop and execute comprehensive enterprise marketing strategy aligned with growth objectives, leading a high-performing team accountable for pipeline, market awareness, and ROI
- Build and drive integrated B2B demand generation strategies across digital, email, content, events, paid media, and account-based programs, partnering closely with Sales and Regional VPs
- Translate market, buyer, and competitive insights into clear positioning, differentiated messaging, and go-to-market strategies across target segments (employers, consultants, health plans, strategic partners)
- Own Hello Heart's enterprise messaging and campaign calendar, ensuring consistency across all marketing and client-facing touchpoints
- Develop scalable sales enablement programs and assets—presentations, proposal templates, case studies, product fact sheets, competitive docs, and videos—to equip commercial teams
- Collaborate with channel and strategic partnership teams on joint positioning, co-marketing initiatives, and go-to-market programs
- Lead strategy and execution for conferences, industry events, executive engagement, and product/solution launches
- Establish, monitor, and report on KPIs (pipeline influenced, MQLs, CAC, ROI, conversion rates), using data and experimental testing to optimize campaign performance
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred)
- 10+ years of progressively responsible B2B marketing experience, ideally in digital health, healthcare technology, employee benefits, or similarly complex enterprise environments
- Significant experience developing and executing enterprise demand generation strategies that directly contributed to qualified pipeline and revenue growth
- Strong understanding of B2B enterprise sales cycles and proven ability to partner with senior Sales leaders on pipeline generation, account prioritization, and go-to-market strategy
- Demonstrated expertise across demand generation, digital marketing, content marketing, email marketing, events, sales enablement, and marketing automation
- Proven ability to develop differentiated positioning and messaging for multiple audiences, market segments, and products
- Strong track record of building, measuring, and optimizing integrated marketing campaigns using data-driven approaches
- Exceptional leadership skills with experience building, developing, and motivating high-performing teams
- Strong executive presence and ability to influence, communicate, and build alignment across all organizational levels
- Strategic and analytical mindset with ability to translate market, customer, and performance data into actionable commercial strategies
- Entrepreneurial, highly accountable, comfortable operating with speed and ambiguity in fast-paced, high-growth environments
- Hands-on leader who operates strategically while rolling up sleeves when needed
- Collaborative, low-ego team player who thrives in cross-functional environments
- AI-native marketing leader who embeds AI into strategy, workflows, and decision-making to increase speed, personalization, efficiency, and measurable commercial impact
