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Deliveroo is seeking a Value and Promotional Strategy Manager for the UK & Ireland (UKI) region, based in Manchester. In this hybrid role (3 days/week in office), you will own end-to-end promotional strategy and execution for the UKI market, translating global initiatives into high-impact local campaigns.
Key responsibilities include:
- Owning the UKI promotional calendar and defining value strategy for both customers and merchants
- Developing data-driven promotional strategies that optimize ROI and drive business growth
- Partnering with central teams to adapt global strategies for regional market needs
- Delivering weekly and monthly performance analysis and identifying optimization opportunities
- Championing customer and merchant voices across promotional initiatives
- Collaborating with Insights, Data Science, Commercial, and Finance teams
- Defining and implementing discount, vouchering, and offer initiatives
- Pitching strategic promotional programs to secure stakeholder buy-in
- Managing the go-to-market strategy and sell-in for UKI promotions
- Monitoring competitor trends and refining regional strategies
You will report to the Senior Marketing Manager and work cross-functionally to bridge commercial objectives with customer experience. This role requires strong analytical and commercial acumen, with the ability to interpret data, manage multiple stakeholders, and thrive in a fast-paced, matrixed environment.
Required qualifications: 3-4 years in Marketing or Commercial roles with demonstrated experience in value/promotional campaigns. Bachelor's degree in Marketing, Business, or related field preferred. You must have excellent communication skills, experience presenting to senior leadership, proficiency with analytical tools (Excel), and a proven track record of delivering results quickly in dynamic environments.
