SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Zynga, a global leader in interactive entertainment and label of Take-Two Interactive, is seeking an experienced User Acquisition Manager to join its team in Bengaluru. The company has delivered over 6 billion game downloads across 175+ countries, with a portfolio including FarmVille, Words With Friends, Zynga Poker, and many other popular titles.
In this role, you will manage large-scale advertising campaigns focused on acquiring users for Zynga's growing mobile game portfolio. You will be responsible for creating and managing user acquisition and retargeting campaigns across paid social channels (Facebook, Google, TikTok) and ad networks (Unity, Applovin, Liftoff). Your day-to-day work will involve optimizing campaigns across creative, geography, platform, and channel to maximize returns and scale products at performance levels.
Key responsibilities include:
- Create and manage new user acquisition and retargeting campaigns on paid social and ad network platforms
- Lead optimization efforts across creative, geo, platform, and channel to maximize ROI and scale
- Develop understanding of ad attribution and tracking using mobile measurement partners (Appsflyer, Adjust)
- Collaborate with Game, Creative, and Product Marketing teams to increase LTV and lower acquisition costs
- Conduct daily, weekly, and quarterly budget forecasting and performance reporting
- Work closely with engineering and machine learning teams to improve internal tools
- Identify and develop mobile acquisition strategies
This is an analytical, metrics-driven role suited for someone who is quantitatively strong and wants to make direct impact on business growth. You will manage multiple priorities while delivering outstanding execution.
Requirements:
- 3+ years of experience in a performance marketing role
- Demonstrated experience with campaign management on paid social and DSP channels
- Strong problem-solving and analytical thinking skills with experience in metrics-based environments
- Proficiency with Tableau, advanced Excel, and mobile measurement partners (Adjust, Appsflyer, Kochava)
- Outstanding stakeholder communication skills (written and spoken) to work effectively with external and internal partners
