SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 160,000 - 200,000 / annual
Doji is a small, NYC-based team reimagining fashion shopping with AI avatars. The company is backed by investors behind OpenAI, Cursor, and SKIMS, and the founding team has shipped consumer products to millions at Apple, DeepMind, Meta, Shopify, and various startups.
You will build, manage, and scale Doji's entire UGC (user-generated content) program as a hands-on leader working closely with founders on growth and content strategy. Your primary focus is turning organic UGC into a dependable user acquisition channel.
In your first 90 days, you'll streamline the recruiting, onboarding, and posting process to establish UGC as a reliable user acquisition system. From there, the role may expand to drive scalable and efficient user acquisition across channels, using organic winners to inform paid growth and potentially broader acquisition channels.
Key responsibilities include:
- Building a UGC recruitment pipeline and managing the full creator roster (sourcing, evaluating, onboarding, supporting, retaining, replacing)
- Owning and streamlining the complete workflow from briefs and production through feedback, posting, tracking, and payments
- Translating promising formats and references into simple, executable briefs for creators
- Setting the creative bar and providing clear, actionable feedback on hooks, delivery, styling, pacing, and product integration
- Running a disciplined weekly testing cadence to validate formats across creators before scaling
- Measuring performance by creator, format, and platform, including the path from content to installs and activated users
- Building the team, systems, and automation required to scale without lowering quality
The company values work ethic, great judgment, and strong results over conventional credentials.
REQUIREMENTS:
- Have built or operated a UGC program before, have extensive experience as a canvas UGC creator, or built a personal audience yourself
- Ability to clearly explain why content worked or didn't, and translate insights into better tests or briefs for creators
- Capability to manage creators and supporting team members while maintaining high creative quality standards
- Social media native with deep familiarity with TikTok, Instagram, YouTube, and Facebook; exceptional taste in content
- Data-driven decision-making: knowing what to repeat, revise, or stop
- Ability to move quickly, take ownership, and work effectively without a finished playbook
BONUS QUALIFICATIONS:
- Experience driving app installs or activated users through organic content
- Track record of turning organic winners into paid-social creative
- Existing creator network
