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Bybit, a leading global cryptocurrency exchange and digital financial platform serving 80+ million users across 200+ countries, is seeking a TradFi Presales Lead based in Kuala Lumpur. This role focuses on building and scaling Bybit's institutional business by acquiring and nurturing traditional financial institution clients.
You will proactively develop relationships with institutional clients—investment banks, asset managers, private banks, and brokerages—building a full-funnel pipeline from initial contact through onboarding and active trading. You'll lead client negotiations, drive commercial terms discussions, and execute partnership agreements. Collaboration with Product, Compliance, Risk, and Technology teams is essential to deliver institutional-grade solutions tailored to client needs.
Beyond new business, you'll monitor existing institutional clients' developments, identify cross-selling opportunities, and maximize client lifetime value. You'll produce market insights and competitive analysis, relaying institutional feedback on product and service gaps back to internal teams. Success is measured by core KPIs: AUM growth, trading volume, new client acquisition, and revenue targets.
Bybit operates a 24/7 multilingual platform with a global team of builders and innovators. The company is recognized for transparency and trust in the digital asset industry and continues expanding its institutional services across trading, payments, wealth management, custody, and Web3 infrastructure.
**Requirements:**
- 3+ years of sales or business development experience in traditional finance (investment banking, asset management, private banking, brokerage, or similar); crypto industry experience is preferred but not required.
- Established institutional client network with ability to quickly engage senior decision-makers.
- Basic understanding of, or strong willingness to learn about, crypto assets, digital asset custody, RWA (real-world assets), DeFi, and emerging sectors.
- Fluent in English; capable of conducting professional communications independently with global institutional clients.
- Highly self-motivated and goal-oriented; comfortable in high-intensity, fast-paced environments.
