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Salary: CAD 81,200 - 100,000 / annual
Believe is seeking a Trade Marketing & Label Manager based in Toronto to drive digital streaming platform (DSP) partnerships and manage a portfolio of French-Canadian and English-Canadian music labels and artists.
In the Trade Marketing function, you will own relationships with key digital retailers (Spotify, Apple Music, Amazon, YouTube, Deezer) to ensure priority releases are surfaced, pitched, and optimally merchandised across streaming platforms. You will drive international key-release strategy to break Canadian acts across multiple markets in coordination with Believe's international offices, develop new avenues for catalogue visibility and monetization with platform partners, and contribute to the conception and rollout of new marketing and promotion services for artists.
In the Label Management function, you will directly manage a portfolio of label and artist accounts, supporting the Quebec-based label lead in managing French-Canadian labels in Quebec alongside English-Canada labels. Responsibilities include release planning, distribution strategy, revenue optimization, and day-to-day relationship ownership as the primary point of contact. You will forecast release projections, keep accounts aligned with budget, monitor release and campaign performance using internal dashboards, and identify and nurture new talent for the pipeline.
You will also enable the broader team by educating label managers on best practices, platform evolution, and trade marketing strategy. You will lead weekly touchpoints with Canadian label managers, contribute to the weekly international call, and ensure global Trade Marketing strategy is applied locally with strong process discipline.
The role is hybrid, based in Toronto, with in-office expectations on Tuesdays and Wednesdays each week, with flexibility for approved time off and business travel.
Qualifications:
- Toronto-based (required)
- High-level DSP expertise: deep, current command of Spotify, Apple Music, Amazon, YouTube, and Deezer, including editorial pitching, algorithmic drivers, and retail promotion across streaming and mobile
- Experienced operator in music distribution and digital marketing
- Bilingual (French/English) with French as essential: fully fluent French for direct, client-facing management of Quebec-based French-Canadian labels and coordination with Canadian Lead; strong English for the Anglo market. French is a requirement of the role, not a complement
- Working knowledge of the Quebec market: funding bodies (FACTOR, Musicaction, SOPROQ), the francophone ecosystem, and its market dynamics
- Network in independent English-Canada labels, with credibility across the indie ecosystem to support the Anglo portion of the portfolio
