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Alleyoop is a fast-growing beauty brand seeking a Senior Manager to own and scale its TikTok Shop affiliate growth engine. You will be directly accountable for turning affiliate content into a predictable, scalable, and profitable revenue system, reporting directly to the Founder with high autonomy and ownership.
Key Responsibilities:
**Revenue & Growth Ownership**
Own Alleyoop's TikTok Shop affiliate GMV, organic views across TikTok/Instagram/YouTube, and cost efficiency. You are directly accountable for topline growth and profitability, understanding what drives the numbers and what's needed to accelerate.
**Affiliate System Building**
Build and scale a large, active creator network capable of producing content at volume. Own creator recruitment, outreach, seeding, onboarding, activation, content output, KPIs, retention, commission structures, and winning concept distribution. The goal is a creator network that consistently produces content, views, and GMV—not just quantity of affiliates.
**Content Scaling & Optimization**
Identify winning hooks, angles, and formats quickly. Build systems to identify winners, distribute them across creators, test variations, and extract maximum GMV from each concept. Ensure winning content doesn't stay isolated to one creator.
**Product & SKU Strategy**
Understand which products have strongest TikTok Shop potential. Identify breakout SKUs, build product-specific creator pushes, test positioning and use cases, develop launch strategies, and double down when products convert.
**Paid Media Integration**
Function TikTok Shop as a creative testing engine. Identify winning affiliate hooks and package learnings for Meta, Google/YouTube, and other paid channels so TikTok learnings compound across the entire media mix.
**Analytics & Reporting**
Own daily and weekly performance reporting with clear visibility into GMV by SKU/creator, content volume, organic views, creator productivity, cost per video/view, retention, winning concepts, remake velocity, and emerging products/creators. Turn data into clear actions for leadership, inventory, product launches, and creator strategy.
**Calendar & Planning**
Build weekly, monthly, and seasonal plans around product launches, creator pushes, TikTok Shop promotions, platform events, seasonal moments, viral opportunities, and affiliate incentives.
**Cross-Functional Execution**
Work closely with ecommerce, creative, paid media, influencer, product, planning, and operations teams. This is an operator role requiring quick identification and execution of opportunities.
**Platform Relationships**
Work directly with TikTok and other social commerce partners to unlock new programs, promotional opportunities, affiliate initiatives, and platform support.
You will directly own and report on: Affiliate TikTok Shop GMV (overall and by SKU), organic affiliate views, number of active creators, videos per active creator, GMV per active creator, cost per video/view, creator activation/retention rates, winning concepts identified, remake rate, GMV from replicated concepts, and overall affiliate profitability.
**Requirements**
Proven experience scaling TikTok Shop, social commerce, or affiliate-driven revenue. Deep understanding of TikTok creators and what converts. Strong content instincts paired with analytical thinking. Has managed meaningful GMV, not just creator relationships. Understands creator recruitment, activation, retention, and incentives. Can build scalable systems instead of relying on one-off wins. Strong operator comfortable owning aggressive targets. Experience managing teams, VAs, agencies, or large creator networks. Strong interpersonal skills with creators and platform partners. Extremely proactive and comfortable moving quickly. High ownership mentality.
