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Salary: USD 110,000 - 130,000 / annual
The Ride Platform (parent company of Outdoorsy, Ride, Wheelbase, and Roamly) is seeking a Senior Manager of Paid Media to lead acquisition strategy across a portfolio of four distinct brands spanning B2C marketplaces, B2B SaaS, and insurtech. You will own all paid acquisition spend and systems, managing multi-million-dollar budgets across SEM, Paid Social, CTV, aggregator/metasearch PPC, and emerging AI-surface placements.
Key responsibilities include: setting cross-platform budget allocation thesis and reallocating spend to optimize marginal efficiency; overseeing channel strategy and execution including campaign architecture, bidding, audience targeting, and creative rotation; running a continuous testing engine for audiences, creative, bids, and landing pages with documented learnings; maintaining accountability for blended and per-brand CAC, ROAS, and CPA-to-LTV metrics; partnering with analytics and Marketing Ops on attribution and incrementality testing; managing monthly and quarterly budget planning, pacing, and forecasting; directing agency and vendor management; and leading AI-assisted media operations through bid/budget agents and automated workflows rather than manual platform management.
You will encode brand, segment, and offer context to ensure AI-driven creative and targeting remain on-strategy across four distinct brand voices. This is a builder-operator role requiring hands-on execution alongside strategic oversight.
Ideal candidates have 6–8+ years in paid or performance marketing with direct ownership of multi-million-dollar annual budgets. You must have hands-on expertise in at least two channels (SEM, Paid Social, CTV/programmatic, aggregator/metasearch) and fluency in the others. You demonstrate strong judgment in budget allocation with proven results moving spend between channels, comfort with attribution and CAC/LTV analysis, and an owner mindset biased toward action and accountability. AI fluency is essential—you use AI daily and operate paid channels through AI-assisted workflows. Nice-to-haves include B2C marketplace and B2B SaaS acquisition experience (ideally in mobility, travel, fintech, or insurtech), comfort with regulated industry advertising, marketplace/two-sided acquisition background, and early experience with paid LLM or AI-surface placements.
