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Salary: USD 100,000 - 150,000 / annual
Scotch is building a next-generation operating system for beverage alcohol retailers, combining POS, payments, back office, and e-commerce into a unified platform. The company is modernizing the $1.6T beverage alcohol market by helping liquor store owners run more efficiently through streamlined payments, inventory management, reporting, and day-to-day operations.
The founding team includes leaders from Skupos (acquired 2023), Drizly (acquired by Uber), and engineering leaders from top technology companies. Scotch has raised $28M from VMG, First Round, Lerer Hippeau, Watchfire, and Toba Capital, with angels including the Drizly founder and early Toast executives. Forbes has recognized Scotch as a leader in liquor retail technology.
As Sales Director for the Connecticut/Rhode Island territory, you will own a geographic region and drive sales of Scotch's full operating system—hardware, software, payment processing, and e-commerce—to small business owners ready to modernize. This is a high-activity, high-reward role in a fast-moving company.
Key responsibilities include:
- Selling the Scotch POS and operating system to liquor store owners
- Managing a mix of inbound and outbound sales activity, with field calls five days per week
- Serving as the trusted technology expert for small business owners, helping them understand how Scotch saves time and grows profit
- Collaborating with onboarding and support teams post-close to ensure smooth merchant transitions, stepping in on your own deals as needed
You will work in an autonomous, performance-driven environment with genuine upside as the company scales. The role offers the opportunity to shape go-to-market strategy early and grow into expanded scope and responsibility.
Qualifications & Requirements:
- Proven sales experience in SMB technology or the beverage alcohol industry
- Confidence selling to and communicating with small business owners
- Self-starter mentality with a track record of hitting and exceeding sales targets
- Comfort in an autonomous, performance-driven environment
- Genuine enthusiasm for technology and modern sales enablement tools
- Experience working in the retail liquor or broader BevAlc space preferred
- Must be based in CT or RI
Nice to haves:
- Existing relationships in the retail liquor or broader BevAlc space
- Experience selling hardware + software bundles or multi-product platforms
- Familiarity with POS, payments, or e-commerce solutions
