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Pennylane is a fast-growing fintech company building the leading financial operating system for SMEs and accounting firms across Europe. Founded in France, the company has raised €225M (including from Sequoia) and now serves over 900,000 SMEs and 5,000 accounting firms. The company employs 900+ people across 25+ nationalities with a strong remote-friendly culture.
You will be the first Team Lead for Sales in Germany, responsible for leading Pennylane's expansion into the German accounting firm market. In France, Pennylane became the market leader in this segment over five years—your mission is to replicate that success in Germany.
You will lead a fullstack sales team covering German regions (Berlin, Munich, Cologne, Stuttgart, and beyond). Team members handle everything from needs qualification through product demos, onboarding, and account management. Some are regionally based; others work remotely from Berlin.
Key responsibilities include: owning MRR and market penetration targets from German accounting firms; ensuring your team masters sales techniques and processes; structuring and executing a hybrid inside-sales and field-sales strategy; coaching field sales reps to hit goals and develop skills; collaborating with the French sales team to adapt playbooks for Germany; managing daily operations and activity levels; driving sales enablement for continuous AE development; recruiting and onboarding new account executives; fostering team engagement and morale; contributing to sales strategy and OKRs; and providing hands-on support on key deals both in-person and remotely.
You bring 3+ years of sales experience, ideally in B2B SaaS with complex, multi-stakeholder deal cycles. You have proven success leading a sales team. You excel at coaching teams to continuous performance improvement using analytics, communication, and management courage. You are open to feedback, collaborative across functions, and committed to personal growth. Familiarity with accounting tech and fintech ecosystems is expected. Fluent German and English required for internal interactions and presentations.
