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Salary: USD 148,000 - 203,500 / annual
Faire is a technology wholesale platform connecting independent retailers globally with suppliers and products. The company is building an AI-enabled talent organization and seeking a Talent Brand Manager to develop and execute a comprehensive employer value proposition and talent brand strategy.
In this hands-on, builder role, you will architect Faire's employer value proposition with a compelling "why Faire, why now" narrative tailored for key hiring areas including Engineering, Product, Design, and Data teams. You'll create a unified digital footprint orchestrating campaigns across LinkedIn, Glassdoor, and the careers site with measurable performance indicators.
Key responsibilities include establishing an Answer Engine Optimization (AEO) framework to ensure Faire's culture and opportunities are accurately represented within large language models—a novel frontier in talent brand. You'll champion the talent brand identity across all job descriptions and candidate touchpoints, ensuring alignment with brand guidelines.
You'll build a scalable storytelling engine that surfaces authentic narratives from leaders and employees, showcasing company values and internal mobility. This includes creating comprehensive recruiter and hiring manager toolkits with audience-specific positioning and objection-handling content. You'll also develop and launch AI-powered internal tools that help employees transform personal experiences into polished, social-ready content.
Measurement and iteration are central: you'll rigorously track candidate sentiment and conversion data to evaluate talent brand investment effectiveness. Cross-functional collaboration with Marketing, Communications, and People teams is essential to seamless integration of employer brand across the business.
You'll report to Jenny Talwar, Head of Talent, and be based in San Francisco.
