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Cohere, a leading enterprise AI company headquartered in Toronto, is seeking a Talent Attraction and Employer Brand Specialist to build and execute a world-class employer brand strategy. This role sits within the expanding Talent Team and focuses on attracting top frontier AI talent globally.
Key responsibilities include developing and executing comprehensive employer brand strategy that defines Cohere's identity, culture, and technical leadership to target talent groups. You will run multi-channel recruitment marketing campaigns across social media, job boards, and search engines to reach priority candidates. The role involves creating compelling content including job descriptions, employee success stories, and optimized career site landing pages.
You will optimize and maintain the career site experience while tracking engagement through candidate relationship management tools. Data analysis is central to the role—you'll track campaign performance metrics including cost-per-hire, application conversion rates, and ROI to continuously refine approach. Cross-functional collaboration is essential: you'll partner with Marketing, Communications, and Research teams to ensure consistent messaging across all candidate touchpoints.
Additional responsibilities include monitoring competitor employer branding strategies to identify differentiation opportunities and collaborating with hiring teams to develop targeted recruitment campaigns for specific roles and departments.
Required qualifications: 6+ years of demonstrable experience in employer branding, recruitment marketing, or talent attraction. Proven track record of developing and executing successful multi-channel campaigns. Strong content creation skills with portfolio examples of compelling job descriptions and employee narratives. Experience with candidate relationship management tools and career site optimization. Data-driven mindset with experience tracking and analyzing recruitment metrics. Creativity and strategic thinking balanced with brand consistency. Passion for AI/ML and understanding of the talent landscape in this field. Excellent cross-functional partnership skills and comfort in fast-paced startup environments.
Cohere is remote-first with offices in Toronto, San Francisco, London, New York City, Montreal, Paris, Berlin, and Seoul. The company offers comprehensive benefits including health/dental, RRSP/401K matching, 100% parental leave top-up for 6 months, 6 weeks paid vacation, education stipends, and a $500 home office stipend.
About Cohere
AI / Data / Infrastructure — enterprise generative AI models and tooling for businesses.
