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Salary: USD 140,000 - 0 / annual
Spot & Tango is a pet health and wellness brand founded in 2018, focused on premium dog nutrition through fresh-frozen and UnKibble™ products made with human-grade ingredients. The company has served over 200 million meals across the US and Canada and operates as a high-growth e-commerce business.
You will serve as Strategic GTM Manager for PupGum, the company's new dental chew product line with clinically proven compounds for breath freshening and teeth cleaning. This is an entrepreneurial role at the intersection of marketing, growth, and business development, requiring both strategic thinking and hands-on execution.
Key responsibilities include:
**Partnerships & External Relationships:** Manage PR initiatives, press materials, and press events. Build and maintain strategic relationships with agencies, creators, partners, and advisors to extend brand reach and accelerate impact.
**Channel Expansion & New Levers:** Identify, assess, and scale new awareness and growth channels—including partnerships, field activations, SEO, PR, events, and expert communities—using structured test-and-learn approaches.
**Experimentation & Optimization:** Design and run rigorous experimentation programs across the website (landing pages, product pages, content, copy), owning A/B testing frameworks, insights, and iteration cycles.
**Launch & Program Management:** Own end-to-end execution of brand initiatives, including project management, timelines, and cross-functional coordination with product, creative, and operations teams.
**Performance Analysis & Insights:** Track KPIs, analyze performance data, and synthesize insights into clear recommendations; iterate strategy based on quantitative and qualitative learnings.
The role offers opportunity to expand scope over time into performance marketing, product research, and broader brand strategy, with direct exposure to senior leadership and company-level decision-making. This is ideal for someone with a consulting or finance background who thrives in high-growth environments and can operate independently while managing cross-functional relationships.
**Requirements:**
- 2+ years of experience at a top-tier management/strategy consulting firm
- Experience in marketing, growth, business development, consumer goods, pet, or retail industries (preferred)
- Bonus: eCommerce, partnerships, SEO, or field marketing experience
- Proven ability to ideate and execute scrappy, high-impact programs
- Excellent communication and stakeholder management skills
- Strong project management and organizational capabilities
- Comfortable navigating ambiguity and testing new growth opportunities
- Passion for brand-building and customer experience
- Dog lovers preferred
