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ApplyBoard is seeking a Strategic Content Manager to join its marketing team. The company simplifies the study abroad application process by connecting international students, advisors, and educational institutions on a personalized platform, having helped over 1.3 million students from 180+ countries.
In this role, you will become a recognized voice in international education, creating content that helps ApplyBoard stand out across multiple formats and channels. You'll build deep expertise in international education policy, visa regulations, enrollment trends, and their implications for students, institutions, and recruitment partners. You'll monitor industry news and regulatory developments, translating them into clear points of view for the organization.
Key responsibilities include:
- Creating a steady flow of short-form content (social posts, quick-take articles, data snapshots, newsletters, video scripts) alongside longer-form pieces
- Producing trend reports, insight reports, gated e-books, and publications for different audience segments
- Writing for the blog, social channels, and owned channels for lead generation and nurture
- Applying SEO best practices to optimize content reach
- Developing sales enablement materials: briefings, talking points, one-pagers, and FAQs on policy changes
- Contributing to content strategy and calendar management
- Editing content across the marketing team for clarity, tone, style, and grammar
- Collaborating with design and distribution teams on content formatting
- Facilitating content brainstorms and building presentation decks for key events
You'll work independently while building trust across teams, managing aggressive deadlines, and maintaining quality standards.
REQUIREMENTS:
- 5+ years of professional writing, content, or marketing communications experience in a fast-paced environment, ideally in tech or education
- Strong understanding of the international education landscape, especially government policy, with appetite to become an expert
- Portfolio demonstrating range: long-form reports and thought leadership alongside short, high-frequency social and editorial content
- Exceptional written communication with sharp attention to detail and strong editing skills
- Ability to translate complex information and data into clear, useful content for different audiences
- Experience creating enablement or training content for sales, partner, or customer-facing teams
- Confidence presenting and sharing knowledge with internal teams and leadership
- Strong interpersonal skills and ability to build trust across teams
- Solid time management and ability to meet aggressive deadlines without compromising quality
- Working knowledge of marketing principles and SEO best practices
- Comfort working independently, solving problems, and managing own workload
Nice to have: PR or media relations experience, content that has earned media coverage, experience with HubSpot, Google Sheets, WordPress, Canva, or short-form video/podcast content.
