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Salary: USD 145,000 - 195,000 / annual
Adyen is a global financial technology platform providing payments, data, and financial products for enterprise customers including Meta, Uber, H&M, and Microsoft. The company is seeking a Global Brand & PR Program Manager to drive operational excellence and cross-functional execution for high-impact brand campaigns and initiatives.
In this role, you will report to the VP of Global Brand and PR and be based in either the San Francisco or New York office. Your primary responsibilities include:
**Campaign & Program Execution**: Manage end-to-end execution, timelines, and operational workflows for integrated brand campaigns across digital, PR, and social channels. Conduct post-project retrospectives to implement process improvements and capture lessons learned.
**Resource & Project Management**: Develop comprehensive project plans, resource allocation matrices, and milestone tracking using project management tools. Ensure timely delivery and budget adherence.
**Cross-Functional Collaboration**: Facilitate communication and alignment between Product Marketing, Creative Studio, Product, Engineering, and other teams to keep campaigns, product launches, and brand-led events on schedule.
**Brand Governance**: Partner with the Brand Enablement Manager to maintain and enforce global brand guidelines across brand-led events, sales enablement collateral, case studies, events, and customer communications.
**Creative Partnership**: Work closely with design and content teams to ensure all assets are high-quality and delivered on time. Coordinate with social media teams to ensure timely, on-brand asset distribution.
**AI & Innovation**: Proactively integrate AI tools and workflows into creative processes to reduce friction, increase campaign agility, and pioneer innovative storytelling approaches.
**Vendor Management**: Manage relationships with external creative agencies, PR firms, and brand consultants. Track deliverables, manage contract timelines, and maintain production schedules.
The role requires up to 30% travel annually and thrives in a fast-paced, collaborative environment.
**Requirements**:
- 5+ years of program management experience in marketing, creative agencies, corporate brand teams, tech, SaaS, fintech, or complex platform environments
- Proven track record building and launching multi-channel integrated campaigns at scale with measurable business impact
- Technical aptitude: ability to translate complex technology concepts into clear, human narratives without sacrificing accuracy
- Demonstrated success partnering with Marketing, Product, and leadership stakeholders
- Hands-on experience integrating modern workflows and generative AI tools into creative development
- Proficiency in project management methodologies (Agile, Scrum, Waterfall) and tools (Jira, Monday, or similar)
- Low-ego, fast-moving mindset with full accountability from concept through execution
- Comfortable with 30% annual travel
