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Lendable is a UK fintech unicorn (800+ employees, profitable since 2017, backed by Balderton Capital and Goldman Sachs) rebuilding consumer finance products—loans, credit cards, and car finance—with modern technology and faster delivery. The company is undergoing a major step-change: significant D2C marketing investment, a full rebrand under the Zable brand, and rapid expansion of the marketing function.
As Senior Growth Manager (Performance Marketing) for the US and Mexico, you will be the operational engine driving customer acquisition in two new markets. Reporting to the Head of Growth, you own tactical campaign management across digital channels, standing up acquisition from scratch, identifying winning strategies, and scaling them. You will manage significant budgets on Meta, TikTok, and Google Ads; identify and iterate on winning creative concepts; and optimize conversion funnels for two distinct markets.
You'll work in a lean, high-performing team where individual contributors wear many hats and own work end-to-end. The role combines digital strategy with hands-on performance marketing execution—ideal for someone who is a deep specialist in one or more digital channels with the breadth and appetite to learn fast and build in unfamiliar territory.
Key responsibilities include:
- Own D2C acquisition strategy for the US and Mexico across paid social and search, driving volume and efficiency against ambitious incremental CAC targets
- Lead launch and scale of new high-potential channels while maintaining best-in-class performance on Meta, Google, and TikTok
- Establish what works in two distinct markets and build repeatable playbooks to scale
- Drive the performant creative engine: translate customer insights into data-informed briefs for external creators, ensuring high-performing video content at speed
- Systematically analyze creative output to build and refine hook and concept libraries
- Adapt messaging and creative to cultural and linguistic nuances of US and Mexican audiences
- Execute daily and weekly optimizations across paid channels, leveraging internal attribution models
- Maintain and audit conversion tracking setup for accurate signal engineering
- Triangulate results from multiple attribution sources (MMM, internal models, incrementality tests) to maximize impact
You are an owner who spots opportunities and executes without detailed instructions. You balance creative intuition with data-driven decision-making, catch performance patterns others miss, and build robust testing processes. You're energized by greenfield opportunities and eager to learn and take on bigger challenges.
REQUIREMENTS:
Essential:
- 2–4 years in performance marketing with strong creative tilt, preferably D2C, challenger brands, and/or fintech
- Deep hands-on Meta, Google Ads, and TikTok campaign management experience, managing multi-million annual budgets
- Strong understanding of effective hooks, messaging, and creative formats for social media
- Familiarity with attribution modeling and incrementality testing concepts
- Strong analytical mindset; SQL proficiency preferred
- Comfortable creating and working with AI tools to enhance productivity and analysis
- Comfortable operating with ambiguity and building in new audiences and markets without an established playbook
Desirable:
- Experience launching or scaling acquisition in the US and/or Mexican markets
- Spanish language skills (valued but not essential)
- Experience standing up a digital channel or market from scratch
- Experience in financial services or other regulated consumer categories
