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Salary: USD 93,000 - 110,000 / annual
Translation is an independent agency and music business that helps ambitious brands harness the power of culture to solve their biggest challenges. The company combines expertise in culture, technology, and storytelling to grow brands beyond traditional advertising. Translation was named #3 on Ad Age's Agency A-List (2022) and AdWeek's Multicultural Agency of the Year.
The Senior Context Planner is a client-facing strategic role responsible for integrated go-to-market planning that drives audience participation. You will develop an in-depth understanding of audience networks, passions, and platforms, then rethink media approaches to help brand partners communicate through the places, spaces, times, and people where audiences are most receptive.
Key responsibilities include:
**Cultural Insights:** Lead Culture Compass development, translating audience networks, rituals, artifacts, and language into comprehensive creative briefs. Partner on research initiatives to identify ownable cultural moments and contribute to strategic forecasting.
**Communications Planning:** Craft and lead communications frameworks, campaign ecosystems, and phasing strategies. Translate creative platforms into cohesive go-to-market plans that define where, when, with whom, and why the brand should appear.
**Campaign Casting:** Synthesize best practices across the talent and brand landscape into clear points of view. Develop talent filters and casting recommendations for creators, artists, and partners who authentically bring ideas to life.
**Creative World-Building:** Ensure narrative consistency across touchpoints by partnering with creatives on social-first formats and non-traditional tactics that invite participation. Develop organic amplification strategies for earned media and user-generated content. Bring stories to life through outcomes assets and pitch theater.
**Collaboration & Mentorship:** Build trust through clear, persuasive presentations. Collaborate across strategy, creative, business leadership, and production teams. Mentor associate and mid-level Context Planners with clear delegation and constructive feedback. Connect with the UnitedMasters team to understand upcoming milestones and priority artists for campaign casting.
You will work independently and own deliverables with light oversight, adapting as priorities shift. You should form and defend clear points of view using cultural insights and research. Strong communications planning instincts are essential—connecting audience behavior, brand opportunity, and campaign choreography. You must excel at information design and visual storytelling, building compelling decks and making complex ideas actionable. Cultural fluency across sports, music, entertainment, pop culture, creators, fandom, fashion, gaming, and internet behavior is critical. A social-first mindset with a creative eye for in-feed performance and emerging behaviors is required. You will be a strong collaborator across disciplines, receptive to feedback, and confident presenting to internal teams and clients. Resourcefulness in research, curiosity about new platforms, and commitment to refining work are essential.
**Requirements:**
- Minimum 4-7 years of experience in a strategic position in an agency or brand environment (preferred)
- 4-year college degree in Marketing, Advertising, or Business (preferred)
- Excellent time management, organization, and prioritization skills
- Proven ability to work under tight deadlines and handle pressure while maintaining accuracy and quality
- Ability to quickly and effectively adapt to changing needs and expectations
- Proficiency in Google Suite and Keynote (Mac preferred)
- Digital savvy and comfort with emerging platforms and media opportunities
