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Babylist is seeking a Staff Product Manager to own the Wishlist product end-to-end—a new offering that extends the Babylist relationship with parents beyond the newborn phase into early childhood. Wishlist simplifies gift-giving for birthdays, holidays, and special occasions by connecting parents, gift-givers, and children in an intelligent, intuitive experience.
You will run this as a general manager: accountable for customer experience, business outcomes, and the team's execution. The role sits within Babylist's consumer growth and LTV organization, reporting to the Senior Director of Product.
Key responsibilities include:
- Defining product vision, roadmap, and execution strategy from MVP to scalable, multi-sided platform
- Owning outcome metrics and business results; understanding unit economics and revenue levers
- Conducting direct customer research with parents, grandparents, and gift-givers to uncover needs
- Building engagement and growth loops around key moments (birthdays, holidays, seasonal occasions)
- Partnering closely with engineering and design to run experiments and iterate rapidly
- Modeling AI-native product development practices and setting standards for the team
You bring 0-to-1 product building experience (product, company, or line of business), sharp product judgment, and a general manager mindset. You're customer-obsessed, outcome-owning, and comfortable with ambiguity. You naturally use AI in your work, can get hands-on with SQL/Figma/prototyping when needed, and know when to hand off to specialists. You prioritize across multi-sided products, default to action, and learn visibly.
This is a net-new line of business with no prior PM, meaning you'll establish the roadmap, team shape, and definition of success. You have immediate access to nearly a million new parents annually—an audience most founders spend years acquiring. There's a clear path to real revenue and meaningful impact on Babylist's long-term business.
