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Babylist is seeking a Staff Product Designer to own the design vision for a major product experience. This is a durable design leadership role where you'll be the company's go-to authority on how a core Babylist experience feels, functions, and connects across the full product ecosystem.
You'll shape how parents discover products, build registries, receive gifts, and navigate early parenthood across web and native mobile. This is high-stakes design work—families make critical decisions during one of life's most meaningful transitions, and the experience must be intuitive, beautiful, and emotionally resonant.
Key responsibilities include: owning the design strategy and execution for a major experience; running user research (generative and evaluative) to unlock actionable insights; building working prototypes and interactive explorations at speed using AI tools; contributing production-quality front-end code to ensure polish is never compromised; setting the standard for AI-native product design practices across the team; and holding yourself accountable for business impact, not just shipping.
You'll work cross-functionally with product managers, engineers, and data partners, but you drive the experience layer and ensure every interaction meets both functional and emotional user needs. You think systemically about how individual interactions fit into broader flows and how design systems enable coherence across products.
This role requires deep craft obsession, systems thinking, human-centered research skills, and the ability to move from rough concept to interactive prototype in hours. You write production frontend code, use AI tools to explore and iterate at speed, and bring a portfolio demonstrating shipped consumer product work across web and native. You're a critical thinker who questions assumptions, seeks feedback early and often, and makes iterate/pivot/stop decisions based on evidence. You're adaptable, low-ego, biased toward action, and genuinely excited about the AI transformation of product design.
