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Salary: USD 207,485 - 244,100 / annual
Coinbase's Financial Services & Loyalty (FSL) team is seeking a Staff Product Designer to lead design strategy and execution for the Loyalty pillar, including Coinbase One (CB1) membership, CB1 Card, and Advocacy products. This is a high-impact role within the Consumer & Business group where you'll own the vision, quality bar, and execution for some of Coinbase's most impactful consumer products.
Key responsibilities include:
- Lead design strategy and execution across Coinbase One membership, CB1 Card, and the broader Loyalty surface area, spanning multiple product and engineering pods
- Partner with senior Product and Engineering leads to shape roadmaps, drive alignment, and represent design in leadership forums
- Drive 0-to-1 strategic design work including membership evolution, retention mechanics, and rewards experiences
- Set and maintain a high quality bar across all Loyalty surfaces through structured review processes (design crits, DRRs, workbench sessions)
- Represent Loyalty design in executive-level reviews and cross-functional leadership syncs
Required qualifications:
- 8+ years of product design experience
- Proven track record leading design for subscription, loyalty, or membership products at scale (1M+ users)
- Experience partnering with senior product and engineering leaders to shape strategy, define roadmaps, and influence prioritization
- Demonstrated ability to set systems-level vision while simultaneously shipping high-quality work on weekly/biweekly cadences
- Familiarity with consumer fintech, payments, or credit card product design
- Ability to utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs
Coinbase is a remote-first company with quarterly in-person "surge" sessions for intense collaborative work. The role offers competitive compensation with equity and bonus eligibility, plus comprehensive benefits.
