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Salary: USD 166,500 - 291,400 / annual
ServiceNow is seeking a Staff Outbound Product Manager to lead the go-to-market strategy, customer adoption programs, field enablement, and value storytelling for Otto for Setup and Platform Home—strategic AI-powered products central to ServiceNow's AI-first platform strategy.
In this role, you will define and execute the outbound product strategy for these foundational onboarding and setup solutions. You'll develop compelling positioning, messaging, and customer value narratives that translate complex technical capabilities into clear business outcomes. Working at the intersection of Product, Sales, Customer Success, Marketing, and Executive Leadership, you'll partner with Product Management to influence roadmap priorities through customer, partner, and field feedback.
Key responsibilities include leading launch planning and cross-functional readiness for new capabilities; creating sales enablement content, presentations, demos, training materials, and competitive positioning; building customer adoption strategies that increase engagement, implementation success, and product utilization; developing executive-level storytelling that communicates customer outcomes and business impact; and partnering with Customer Success, Professional Services, and Sales teams to accelerate customer onboarding and value realization.
You'll also drive customer advocacy programs, webinars, events, customer communications, and community engagement initiatives. Success will be measured by growth in customer adoption and utilization, improved customer onboarding and implementation outcomes, reduced time-to-value, increased implementation completion and deployment readiness, field readiness and sales enablement effectiveness, customer satisfaction, and executive stakeholder alignment on product strategy.
This role directly influences customer adoption, implementation success, platform growth, and long-term retention by ensuring customers successfully navigate their journey from onboarding to value realization. You'll play a key role in scaling ServiceNow's AI-powered customer experience strategy and driving measurable business impact across the customer lifecycle.
Requirements:
- 8+ years of experience in Product Marketing, Outbound Product Management, Product Management, Customer Success, or related roles
- Experience working on platform-level initiatives; ability to serve as the point person for ensuring different product teams align to your programs and messaging
- Proven ability to create and execute go-to-market strategies for enterprise software products
- Experience translating complex technical capabilities into clear customer value propositions
- Strong storytelling, presentation, and executive communication skills
- Demonstrated ability to drive cross-functional alignment across Product, Engineering, Sales, Customer Success, and Marketing organizations
- Experience with SaaS, enterprise workflow platforms, AI, automation, or customer onboarding solutions preferred
- Strong analytical skills with the ability to connect product adoption metrics to business outcomes
- Passion for customer success, adoption, and value realization
