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NerdWallet is seeking a Staff Marketing Manager to own the email and push notification channel end-to-end. This is a lead individual contributor role reporting to the Chief Product Officer, focused on driving customer engagement and business outcomes through data-driven marketing strategies.
You will operate as the primary driver of channel performance, owning email and push notification strategy from planning through execution, testing, and scaled program management. Key responsibilities include:
- Own and execute email channel strategy end-to-end, including planning, launch, post-test analysis, and program scaling.
- Collaborate with Product, Engineering, Analytics, and Data Science on system architecture, objective functions, and model development.
- Partner cross-functionally with Product, Analytics, and Design to create and test integrated user experiences that drive business goals.
- Manage program performance and track ROI across email and push channels, identifying trends and reporting to leadership.
- Drive rigorous A/B testing across creative, landing pages, and audience targeting.
- Build and maintain reporting frameworks to scale programs and identify optimization opportunities.
- Communicate campaign metrics, trial data, and best practices to stakeholders to inform future strategy.
- Mentor team members, providing guidance and sharing best practices to support growth.
- Proactively optimize day-to-day processes to increase team and campaign velocity.
NerdWallet offers a flexible, inclusive culture with remote-first support. Benefits include industry-leading medical, dental, and vision coverage; flexible vacation time plus 11 holidays; mental health support; paid sabbatical after 5 years; wellness stipends; work-from-home equipment stipend; 401(k) with 4% match; and access to a Certified Financial Planner.
REQUIREMENTS:
- 7+ years of professional experience working with data and cross-functional stakeholders.
- Strong analytical skills; comfortable pulling insights from data to guide strategy and prove impact.
- Familiarity with SQL and/or HTML is a plus.
- Experience managing budgets and reporting on performance against KPIs.
- Excellent collaboration skills; ability to influence without direct authority.
- Owner mentality with bias for action.
- AI literate, with ability to wield tools independently.
- Bachelor's degree in a technical field (mathematics, economics, engineering, statistics) or equivalent experience.
PREFERRED QUALIFICATIONS:
- Experience in fintech, consumer finance, or regulated industry.
- Experience with Braze Engagement platform.
