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Instacart is seeking a Staff Experience Designer to lead design across the Core Experience team, shaping end-to-end online grocery shopping journeys. This is a high-impact, strategic role focused on creating personalized, intuitive experiences that meet customers' routines, needs, and goals while driving measurable business outcomes.
Key responsibilities include:
• Drive and lead consumer-facing product experiences that create highly personalized journeys across all touchpoints, including emerging AI and agentic conversational interfaces.
• Lead end-to-end experience design briefs across multiple surfaces and modalities, deepening how customers discover, shop, and build lasting habits with Instacart.
• Craft narratives, naming, and value propositions for features and experiences, creating strategy documents, flows, storyboards, and internal decks that help teams socialize ideas.
• Define and own experience frameworks mapping key customer journeys (first 3 orders, repeat patterns, subscription adoption, household management), articulating the beats, rhythms, and jobs to be done at each step.
• Shape content hierarchy and information architecture across surfaces, ensuring clear user comprehension while providing visibility for business and retail partners.
• Codify experiential principles (functional and emotional) and translate them into scalable patterns, content hierarchies, and interaction rules across teams.
• Leverage AI-assisted prototyping and concept development, providing strong art direction and experiential intent to generate flows aligned with Instacart's design system and brand positioning.
• Design for visual clarity, pacing, and density, establishing patterns and rules governing module placement, carousels, and key placements to balance user needs, business objectives, and partner value.
• Partner with Research to uncover insights about customer shopping behaviors and lifecycle evolution, translating findings into journey maps, flows, and experiential principles.
• Mentor cross-functional partners and raise the bar for experience-led thinking across product pods.
You'll work closely with Product, Engineering, Marketing, Brand, Data Science, and Research teams. The role requires obsessing over user, cultural, and industry shifts in food and shopping, inspiring new features with strong value propositions unique to Instacart's brand and ecosystem.
