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ServiceNow is seeking a Senior Staff Outbound Product Manager to drive market success of its AI Assistant portfolio, including EmployeeWorks. This role combines product strategy, go-to-market execution, and customer advocacy to shape how enterprises deploy and adopt AI-powered employee assistance at scale.
You will own the end-to-end outbound strategy for the Assistant, translating customer needs and deployment realities into repeatable, scalable solutions. Key responsibilities include:
- Develop deep customer and market understanding: segment enterprise needs, analyze competitive positioning, and understand real-world constraints of large-scale deployments (security, governance, admin workflows, change management).
- Define and validate "GA readiness" for integrations: create packaging, documentation, deployment guides, support escalation paths, and operational playbooks.
- Lead adoption campaigns for new capabilities and major integrations, including announcements, release notes, demo assets, and internal enablement.
- Manage early access programs to gather feedback and validate product capabilities before general availability.
- Serve as the primary Voice of the Customer advocate within product, engineering, and leadership.
- Enable Sales, Solutions Engineers, Customer Success, and Support teams with talk tracks, discovery frameworks, ROI narratives, competitive objection handling, implementation checklists, and troubleshooting guides.
- Define and instrument adoption and success metrics for the Assistant product line.
- Translate field insights and deployment learnings into prioritized requirements and acceptance criteria for inbound product managers.
- Build and manage community engagement initiatives and create content that drives adoption and customer success.
This is a staff-level individual contributor role with significant cross-functional influence across Sales, Engineering, Customer Success, Marketing, Partnerships, and Security/Legal teams. You will work from the Mountain View office with flexible work arrangements based on ServiceNow's work persona framework.
Requirements:
- 10+ years in Product Management, Product Marketing, Solutions, Partner Success, or hybrid PM/PMM roles, ideally with enterprise SaaS and platform/integration products.
- Demonstrated experience shipping and scaling integrations, connectors, platform ecosystems, or developer/admin-facing features.
- Strong understanding of enterprise deployment realities: SSO/OAuth/SAML, permissions and ACLs, data governance, security reviews, compliance, and admin UX.
- Experience leveraging or critically thinking about AI integration into work processes, decision-making, or problem-solving—including AI-powered tools, workflow automation, AI-driven insights, or exploring AI's impact on functions or industries.
- Ability to craft clear narratives and practical enablement materials: pitch decks, documentation, and team enablement.
- Comfort working cross-functionally with Sales, SE, CS, Support, Marketing, Partnerships, and Security/Legal.
- Analytical mindset: define metrics, instrument success, and make data-informed recommendations.
- Excellent written and verbal communication; ability to simplify complexity without losing technical accuracy.
- Strong accountability, influence, and execution capability.
- Action-oriented mindset and motivation to deliver impactful outcomes.
