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ServiceNow is seeking a Senior Staff Product Manager to own strategy and roadmap for Partner Relationship Management (PRM), a newly launched product within the Sales CRM organization. PRM helps companies manage their entire partner ecosystem—from deal registration through MDF to partner-facing commerce—natively on the Now Platform. The product is just over one year old, representing a genuine zero-to-one opportunity with foundational architecture in place, design partners live, and the next phase roadmap still being shaped.
In this role, you will own product strategy and roadmap for a defined slice of PRM from discovery through launch and adoption. You'll work directly with design partner customers to validate problems before engineering investment and translate feedback into clear, buildable requirements. You'll partner with engineering scrum teams in India day-to-day to break down epics, sequence releases, and make tradeoffs under real delivery constraints.
Key responsibilities include defining and documenting detailed specs, acceptance criteria, and data models for complex partner ecosystem workflows such as partner hierarchies, deal registration, approvals, MDF, and catalog-driven quoting. You'll collaborate with design and research to shape both partner-facing and internal-facing experiences from early concepts through usability validation. You'll represent PRM in cross-functional forums across GTM, design, research, and other stakeholder groups to build consensus on shared priorities.
Additionally, you'll contribute to competitive positioning and help the team understand how PRM should be differentiated against established players in the partner management space. Given the staff-level scope, you'll mentor and influence product thinking across the broader team.
Requirements:
- 12+ years of product management experience with a track record of owning a product area end-to-end in a B2B SaaS environment
- Experience building or scaling products in the partner ecosystem, channel, or partner relationship management space
- Strong technical fluency, comfortable going deep with engineering on data models, workflow logic, and system architecture
- Demonstrated ability to operate in ambiguity and build structure where none exists (zero-to-one environment)
- Excellent written and verbal communication skills with experience influencing stakeholders across geographies and time zones
- Comfortable working with distributed, India-based engineering and global product peers across North America
- Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
Preferred Qualifications:
- Direct experience with partner relationship management, channel management, or partner ecosystem platforms (Impartner, PartnerStack, ZINFI, Salesforce Partner Cloud/Community Cloud, SAP, Oracle, Conga/Apttus)
- Experience with CRM, CPQ, quote-to-cash, or order management systems
- Experience partnering with researchers and designers in a product trio model
- Prior experience at a company with a strong platform or ecosystem play
