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Snowflake is seeking a Senior Product Marketing Manager to lead go-to-market strategy and execution for the Media, Entertainment, and Advertising (MEA) industries. This is a highly cross-functional role that bridges product strategy, field enablement, and regional execution.
In this position, you will co-own marketing strategy for MEA personas, ensuring plans reflect deep customer insights and empower the sales field to execute with measurable impact. You'll develop and execute integrated campaigns and targeted sales plays that accelerate adoption and drive pipeline growth. A key responsibility is enabling the field at scale through programs, sales plays, and messaging that drive revenue outcomes.
You will lead cross-functional working groups to ensure disciplined program execution and alignment across Account teams, Field Marketing, Technical Sales, Industry specialists, and other Product Marketing Managers. You'll champion outcome-driven selling by equipping sales teams with compelling messaging and programs that tie Snowflake's platform value to measurable customer impact. Additionally, you'll translate Snowflake's technical capabilities into clear business value statements that resonate with decision-makers across MEA sub-verticals.
Snowflake positions itself at the forefront of the data revolution, building a world-class data, applications, and AI/ML platform. The company culture emphasizes innovation, collaboration, and leveraging AI as a core problem-solving tool. You'll be expected to think strategically, execute with urgency, and help shape how work gets done in an AI-native environment.
Travel up to 25% of the time is required for this role.
REQUIREMENTS:
- 5+ years of experience in product marketing, solutions marketing, or GTM strategy within data, analytics, cloud, or AI/ML, supporting the Media, Entertainment, or Advertising industry
- Demonstrated ability to orchestrate cross-functional GTM programs that scale across regions and resonate with diverse personas
- Proven success enabling large sales organizations through impactful programs, sales plays, and messaging that drive measurable outcomes
- Ability to translate technology value into clear business outcomes that resonate with decision-makers
- Strong collaboration and influence skills, with ability to align global strategy to regional execution
- Excellent communication and storytelling abilities, distilling complex concepts into compelling, business-relevant narratives
- Commitment to being a culture champion who builds trust, collaboration, and inclusivity across functions and regions
- Analytical, data-driven mindset with focus on measuring impact and driving continuous improvement
- BS/BA degree preferred
- Experience developing regional or industry-specific campaigns that complement global priorities is a plus
