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Snowflake is seeking a Senior Product Marketing Manager to orchestrate go-to-market execution for the Finance Department and CFO Office personas. This is a highly cross-functional role that bridges product strategy with field execution, working closely with Account teams, Field Marketing, Technical Sales, Industry specialists, and Global PMMs.
In this role, you will co-own and align marketing strategy for Finance team personas, ensuring plans reflect customer insights and empower the field to execute with impact. You'll develop and execute integrated campaigns and targeted sales plays that accelerate adoption, translate Snowflake's platform value into business value statements that resonate with decision-makers across industries, and lead cross-functional working groups to ensure disciplined program execution and alignment.
Key responsibilities include enabling the field at scale through programs, sales plays, and relevant messaging that drive pipeline and revenue outcomes; championing outcome-driven selling by equipping sales teams with messaging tied to measurable customer impact; and supporting industry coverage and Data for Good initiatives by ensuring campaigns land with business and societal impact.
You'll thrive on program orchestration, enablement at scale, and surfacing regional insights to shape global direction. The role requires strong collaboration and influence skills to align global strategy with regional execution, excellent communication and storytelling abilities to distill complex concepts into compelling narratives, and an analytical, data-driven mindset focused on measuring impact and driving continuous improvement.
Snowflake is at the forefront of the data revolution, building the world's greatest data, applications, and AI/ML platform. The company culture emphasizes innovation, creating work with lasting impact, and thriving in a collaborative environment. You'll be expected to travel up to 25% of the time.
REQUIREMENTS:
- 5+ years of experience in product marketing, solutions marketing, or GTM strategy, ideally within data, analytics, cloud, or AI/ML
- Demonstrated ability to orchestrate cross-functional GTM programs that scale across regions and resonate with diverse personas
- Proven success enabling large sales organizations through impactful programs, sales plays, and messaging that drive measurable outcomes
- Ability to translate technology value into clear business outcomes that resonate with decision-makers
- Strong collaboration and influence skills with ability to align global strategy to regional execution
- Excellent communication and storytelling abilities, distilling complex concepts into compelling, business-relevant narratives
- Commitment to being a culture champion who builds trust, collaboration, and inclusivity across functions and regions
- Analytical, data-driven mindset with focus on measuring impact and driving continuous improvement
- BS/BA degree preferred
- Experience developing regional or industry-specific campaigns that complement global priorities is a plus
