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Kraken, one of the world's longest-standing crypto platforms (founded 2011) trusted by over 10 million individuals and institutions, is seeking a Senior Product Manager to own Growth Marketing Enablement for the Consumer Trading team.
You will be the connective tissue between marketing and product at Kraken Consumer, with real scope to shape how millions of people discover and return to the platform. This is a ground-up opportunity where you will define the roadmap, intake model, and standards for how marketing and product collaborate.
Key responsibilities include:
- Own the marketing product roadmap end-to-end and build the process that turns campaign ideas into shipped product work
- Design and launch tailored campaign experiences—the in-app and web journeys users land in from push, email, social, and paid channels
- Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and improve conversion accordingly
- Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits, and earn-led campaigns
- Apply user psychology and sharp UX thinking to identify funnel leaks and run experiments to close gaps
- Improve landing page and search performance, and build product foundations that make paid and offline channels measurable and worth the spend
- Partner with marketing, design, engineering, and data as the single point of ownership for growth enablement
- Define acquisition and reactivation metrics that matter, and report on them honestly—including when experiments don't land
- Sit at the centre of the acquisition funnel where small improvements in conversion compound into meaningful growth
- Unlock new acquisition channels by building product surfaces they depend on: paid social, search, affiliates, and offline campaigns
- Shape a fast-growing mobile acquisition motion, including in-product social, creator partnerships, community, and friend-referral mechanics
- Own both halves of the lifecycle: bringing new users in and giving existing users compelling reasons to return
You will work in one of the most competitive corners of consumer fintech, where conversion craft and product quality genuinely decide who wins.
Requirements: The posting does not explicitly state years of experience or formal requirements. However, the role is positioned as Senior and expects ownership of a full roadmap, cross-functional partnership with marketing/design/engineering/data, and expertise in conversion optimization, user psychology, UX, lifecycle messaging, incentive design, and growth metrics.
