SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Kraken, one of the world's longest-standing crypto platforms founded in 2011, is seeking a Senior Product Manager to own Growth Marketing Enablement for its Consumer Trading division. This role sits at the intersection of marketing and product, with responsibility for building the connective tissue that enables millions of users to discover and return to Kraken's mobile and web applications.
You will own the marketing product roadmap end-to-end, defining the intake model and standards for how marketing and product collaborate. Key responsibilities include:
- Design and launch tailored campaign experiences across in-app and web journeys, including push, email, social, and paid channels
- Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits, and earn-led campaigns
- Improve landing page and search performance, building product foundations that make paid and offline channels measurable
- Raise the bar on lifecycle messaging to increase conversion and reduce noise
- Apply user psychology and UX thinking to identify funnel leaks and run experiments to close gaps
- Define acquisition and reactivation metrics that matter, reporting honestly on results
- Partner with marketing, design, engineering, and data teams as the single point of ownership for growth enablement
- Shape a fast-growing mobile acquisition motion, including in-product social, creator partnerships, community, and friend-referral mechanics
- Unlock new acquisition channels by building the product surfaces they depend on
This is a ground-up opportunity to define processes, roadmaps, and standards in a competitive corner of consumer fintech where conversion craft and product quality drive success. You will sit at the center of the acquisition funnel where small improvements compound into meaningful growth.
Requirements: The posting does not explicitly state years of experience or formal requirements. However, the role expects demonstrated ability to own product roadmaps end-to-end, design campaign experiences, apply user psychology to optimize funnels, and partner effectively across cross-functional teams. Experience in growth, marketing enablement, consumer fintech, or crypto is valued, though the company encourages applications from those passionate about crypto even if not all listed criteria are met.
