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Salary: USD 153,000 - 200,000 / annual
Chime has centralized MarTech as a shared technology foundation for Growth and Marketing, consolidating web platforms, communications, ad tech, content systems, experimentation, and AI marketing tooling under one team. You will join as a Senior Paid Media MarTech Manager, responsible for making this foundation work especially well across the paid media portfolio.
This is a senior individual contributor role with meaningful technical depth and broad cross-functional reach. You will be the bridge between marketing channel teams and engineering, translating business requirements into clear technical specifications, working directly with vendors and engineers, troubleshooting measurement and integration issues, and making sound decisions about what to buy, build, integrate, consolidate, or retire.
Key responsibilities include:
- Identify capability gaps, technical risks, and opportunities across paid media channels; help prioritize and execute the roadmap
- Translate channel and business objectives into technical requirements, integration plans, and validation criteria; coordinate onboarding of platforms, measurement partners, and activation destinations
- Own measurement and signal quality across conversion tracking, server-side APIs, tag implementations, mobile measurement, attribution, deep linking, audience flows, and platform integrations
- Bring particular depth to mobile and app measurement, including mobile measurement partners, post-ATT iOS measurement, aggregated postbacks, self-attributing networks, and SDK behavior
- Run vendor evaluations and RFPs end to end: define criteria, assess capabilities, coordinate security and privacy review, evaluate integration effort, support contracting and renewal decisions
- Evaluate and operationalize AI-enabled marketing capabilities, including creative tagging, performance prediction, campaign optimization, and workflow automation; lead pilots with clear hypotheses and success criteria
- Define metrics and standards showing whether the paid media MarTech layer is working, including measurement reliability, signal quality, integration health, time to launch, adoption, and spend efficiency
- Act as a trusted technical partner across Growth Marketing, Media and Acquisition, Product, Engineering, Data and Analytics, Legal, Risk, and external partners
You will hold credible conversations in both marketing and engineering rooms, translate faithfully between them, and be the person who understands what channel teams need and can work directly with vendors and engineers to deliver it.
REQUIREMENTS:
- 7+ years in paid media technology, marketing technology, growth or marketing operations, ad tech, marketing engineering, or related technical role — with ownership of platform integrations, not only usage
- Deep hands-on experience across paid media MarTech, with meaningful depth in at least two areas: paid search, paid social, programmatic or omnichannel DSPs, mobile and app measurement, affiliate technology, media analytics, attribution, or bid management
- Direct experience implementing or specifying conversion tracking, server-side conversion APIs, tags and events, audience activation, and integrations that move paid media signals between platforms and internal systems
- Strong mobile and app measurement experience, including practical knowledge of mobile measurement partners, post-ATT iOS measurement, aggregated postbacks, deep linking or deferred deep linking, self-attributing networks, SDKs, and app-campaign integrations
- Technical fluency with APIs, SDKs, data schemas, event taxonomies, identity and audience syncs, consent constraints, match rates, and the difference between platform limitations, implementation problems, and data-quality issues
- Track record writing technical requirements and integration specifications that engineers and vendors can act on, including edge cases, monitoring needs, validation plans, and clear ownership boundaries
- Experience running vendor evaluations or RFPs end to end, including capability assessment, technical fit, security and privacy review, integration and migration effort, contract leverage, renewal decisions, and ongoing performance management
- Demonstrated ability to troubleshoot measurement and integration issues directly, hold a root-cause conversation with a vendor's solutions engineer, and communicate clear interim assessments
- Excellent communication and cross-functional influence skills; credible with channel marketers, vendors, engineers, Product, Data and Analytics, Legal, and Risk without relying on positional authority
- Practical experience evaluating AI or machine-learning marketing capabilities, with healthy skepticism of vendor-reported lift and ability to design pilots that produce decisions rather than demos
NICE-TO-HAVE:
- Experience in fintech, financial services, or another regulated environment, including comfort with consent, privacy, signal sharing, data matching, and compliance constraints
- Experience with incrementality and geo testing, media mix modeling, multi-touch attribution, survey-based attribution, clean rooms, creative measurement, dynamic creative optimization, or offline and upper-funnel channel measurement
- Experience evaluating AI-enabled creative, campaign optimization, bidding, audience, or marketing operations tools and deciding which pilots to scale, pause, or stop
- Experience building monitoring, QA, or alerting that catches broken tags, missing postbacks, audience sync failures, data-quality issues, or channel measurement drift before they become business problems
- Broader MarTech experience beyond paid media, including CDP and reverse ETL, identity resolution, lifecycle or CRM platforms, web and CMS, experimentation, event taxonomy and instrumentation, personalization platforms, content or asset systems, or marketing data governance
