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Candescent is a fintech company transforming digital banking and account opening for financial institutions. They are hiring a Senior Marketing Operations Specialist to execute and govern the company's digital campaign engine from their Bengaluru office, with coordination across US time zones.
In this hands-on role, you will build, QA, and deploy campaigns across email, nurture, webinars, events, and ABM programs while ensuring the systems, data, and processes behind those campaigns remain accurate, documented, and trustworthy. You will serve as a Marketo power user and detail-oriented operator managing multiple concurrent priorities, troubleshooting technical and data issues before they reach stakeholders, and steadily improving standards and documentation for repeatable campaign delivery.
Key responsibilities include:
- Campaign Execution & Demand Generation: Plan, build, QA, and deploy multichannel campaigns across email, nurture, webinars, events, ABM, and paid media. Own list segmentation, suppression logic, audience setup, personalization rules, and campaign readiness checks. Partner with product marketing, brand, growth, events, content, and creative stakeholders. Support webinar and event operations in Goldcast and Cvent, including registration flows, reminders, attendee tracking, automation, follow-up, and reporting.
- Marketing Technology & Governance: Operate and optimize Marketo, Salesforce, Goldcast, Cvent, and adjacent platforms. Build and maintain operational programs such as lifecycle processing, lead scoring, routing, attribution support, data normalization, and CRM synchronization logic. Troubleshoot data, sync, segmentation, form behavior, email rendering, and tracking issues. Maintain standards for naming conventions, folder structure, data hygiene, consent and compliance support, documentation, and system governance.
- Campaign Measurement & Tracking Integrity: Track campaign performance against KPIs and report on channel performance, funnel movement, lead quality, and pipeline influence. Implement and validate UTMs, tags, events, and conversion tracking in partnership with web and analytics teams. Translate campaign data into actionable recommendations.
- Collaboration, Process & Documentation: Serve as a trusted partner for campaign stakeholders, sales, product marketing, content, creative, and external vendors. Use HTML and CSS to edit and troubleshoot emails, templates, and forms. Coordinate timelines, manage handoffs, and maintain documentation for campaign operations, QA standards, reporting workflows, and data governance. Maintain working schedule with sufficient overlap with US business hours on at least a few days each week.
Success in the first year means campaigns launch on schedule with minimal post-deployment issues, Marketo and Salesforce data are clean with documented segmentation and scoring, recurring processes are documented and repeatable, stakeholders receive timely trusted reporting, and campaign build-to-launch cycle time improves through better intake and QA standards.
REQUIREMENTS:
- 4–6 years of experience in B2B marketing operations, campaign operations, or demand generation, ideally in SaaS, fintech, banking technology, or high-growth environments
- At least 3 years of hands-on experience with Adobe Marketo Engage, including campaign build, segmentation, forms, landing pages, nurture programs, reporting, and QA
- Working knowledge of Salesforce CRM, including lead, contact, account, opportunity, campaign member, routing, and reporting concepts
- Demonstrated experience executing email marketing, event promotion, webinar operations, and multichannel digital campaigns
- Working proficiency with GA4, UTM strategy, event tracking, and campaign performance analysis
- Working knowledge of HTML and CSS for editing emails, forms, and templates
- Strong project management, multitasking, documentation, and stakeholder communication skills with reliable attention to detail
- Bachelor's degree in Marketing, Computer Science, Digital Media, or related field, or equivalent practical experience
PREFERRED:
- Marketo certification (Marketo Certified Expert or equivalent)
- Experience with 6sense, Goldcast, Cvent, Jira, SharePoint, Smartsheet, SurveyMonkey, or Highspot
- Working understanding of SEO, SEM, paid social, ABM, intent data, and digital media operations
- Experience supporting lead lifecycle, scoring, routing, attribution, database management, and marketing-to-sales handoff processes
- Comfort applying AI tools to improve marketing execution, documentation, reporting, and workflow efficiency
- Experience supporting financial services, technology, B2B, SaaS, or enterprise software brands
- Experience collaborating across geographies and time zones
