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Salary: USD 82,000 - 137,000 / annual
Hudl is a sports technology platform that helps coaches and athletes capture video, analyze data, and share highlights. This Senior Marketing Manager role leads the basketball and ice hockey marketing pods, with primary focus on the North American basketball segment.
You will own the strategic development and execution of the basketball and ice hockey marketing calendar, driving brand awareness, demand generation, and customer retention through integrated multi-channel campaigns. Key responsibilities include:
• Develop and execute quarterly marketing strategy and plans with KPIs aligned to business goals, collaborating with sales and strategy teams
• Lead the basketball and ice hockey pod, guiding campaign development and ensuring operational excellence and cross-functional alignment
• Implement a test-and-learn culture, using data to optimize campaigns and continuously improve performance
• Partner with central marketing functions (web, content, social, design) and product marketing teams on cohesive outputs for product launches
• Manage external agencies in partnership with the Paid Media Manager, ensuring alignment on strategy and performance
• Develop deep customer insights by leveraging data from Product Management, Sales, Customer Success, Support, and Decision Science teams
• Track and report on marketing performance using key metrics (CTR, CPL, CRO, ROAS) and provide actionable recommendations
• Manage marketing budget and resources to ensure positive ROI by evaluating channel mix and progress toward KPIs
You'll work primarily in-office in Lincoln, Nebraska, with flexibility to coordinate your schedule with your team. Collaboration with colleagues in-office will be a regular part of your work.
REQUIREMENTS:
• 5–8 years of marketing experience with understanding of marketing strategy and go-to-market approaches
• Bachelor's degree in Business, Marketing, Communications, or related field
• Strong knowledge of the elite basketball landscape and relevant buyer personas (analytics, human performance, player recruitment)
• Proven B2B marketing experience with elite sports organizations, with track record of driving demand and retention
• Deep expertise in digital marketing channels including SEO/SEM, PPC, email marketing and automation, and social media
• Experience with web analytics applications (Google Analytics), A/B testing, and data-driven campaign optimization
• Self-motivated with strong leadership skills, ability to manage time, prioritize across dual-sport remit, and deliver high-quality work in dynamic environment
NICE-TO-HAVES:
• Familiarity with ice hockey market and buyer landscape
• Experience managing external vendors as extension of internal marketing team
• SaaS industry experience
